Word to the wise, not the best idea to name a product or service by using another’s brand.
So, when Duke’s Seafood & Rib Shack restaurant wants to create a name for their bar, permission would be required to use the Corona brand — there is no applicable trademark fair use defense merely because they happen to resell Corona beer, even if a lot of it:
And, if you’re wanting to name a crepe menu item that contains both peanut butter and chocolate, it isn’t fair use to call it the Reese’s Cup, or if the crepe contains Oreo you can say so and be protected by nominative fair use, but not if you actually name the crepe Oreo Cookie, and finally, if the crepe contains Nutella, you can say so, but there is no fair use defense when you name it The Nutella, at least without permission and a license from the brand owner:
Continuing with these Grand Cayman findings, if you’re Burger King, and you strike a licensing and co-branding deal with Kraft, owner of the A.1. sauce brand, you should be able to negotiate an ability to use the A.1. brand name as part of the name for the cheeseburger, but don’t expect to be able to own the name or register it: