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Tag Archives: Kraft

Will the Velveeta Brand Melt into Laughter?

Posted in Advertising, Articles, Branding, Dilution, False Advertising, Famous Marks, FDA Approval, Food, Loss of Rights, Marketing, Taste, Trademarks, TTAB

What do you think of when you hear the word Velveeta? Me too, childhood — complete with piping hot Campbell’s tomato soup — and perfectly melted grilled cheese sandwiches. Later in life, at least for me, came liquid gold and RO*TEL queso dip, usually on weekend game days. And, my daughter might add to the… Continue Reading

Let’s Ignite Inspiration Together: FUSE 2015

Posted in Advertising, Branding, Non-Traditional Trademarks, Trademark Bullying, Trademarks

Last year at FUSE 2014, I spoke about “The Intersection of Brands, Design, and the Law,” this year — and a short ten days from now — I’ll be sharing some valuable thoughts about how to gracefully navigate the many legal pitfalls of naming and re-branding projects. FUSE — one of the premier brand and… Continue Reading

Is Your Brand All About What It’s Not?

Posted in Branding, Food, Marketing, Mixed Bag of Nuts, Squirrelly Thoughts, Trademarks

Good homemade mac-n-cheese dishes are a real weakness for me, so this past weekend I couldn’t resist capturing this image from a local restaurant menu: Although our daughter wasn’t with us for this particular experience, I couldn’t help being amused by the “not kraft mac n cheese” menu item, as she has been probing a wide variety of waitstaff for years about… Continue Reading

This Ain’t Your Dad’s Hamburger Helper…

Posted in Advertising, Branding, Famous Marks, Food, Goodwill, Marketing, Social Media, Trademarks

Brace yourselves everybody, I have some bad news: Hamburger Helper is no more. But wait! Don’t jump yet, friend. Thanks to the General Mills marketing department, and fueled by a loss of market share to new competition from Kraft, Hamburger Helper has been reborn. Let me introduce to the new and improved brand: Helper. General Mills, owner of… Continue Reading

Excuse Me, There’s Some Ketchup on Your Miracle Whip Bottle

Posted in AlphaWatch, Branding, Food, Marketing, Product Packaging

–Dan Kelly, Attorney Today, another chapter of AlphaWatch.  I saw an arresting display of Miracle Whip dressing at my local grocery store a couple of weeks ago.  Certain members of my household cannot stand the stuff, so we don’t generally buy it, and I had been blissfully unaware of the most recent label: I will grudgingly… Continue Reading

View Free Webinar Here: Strategies for Dealing With “Trademark Bullies”

Posted in Trademark Bullying, Trademarks, TTAB

Last month I mentioned a trademark bullying webinar available through Minnesota Continuing Legal Education (MinnCLE), here. Tuition was $95 for 75 minutes of action-packed discussion on this very hot topic, so, a real bargain. Now, MinnCLE is graciously making it available for viewing free, here, so enjoy. (No CLE credit). By way of preview, yours truly set up the topic… Continue Reading

Is Twitter¬Æ “Following” Kool-Aid¬Æ, Mickey Mouse¬Æ, and Spam¬Æ?

Posted in Branding, Social Networking

What does Twitter have in common with Kool-Aid, Mickey Mouse, and Spam? Maybe nothing, at least yet, but I predict that it will soon, unless Twitter retains some talented PR help in a hurry. Why? The Kool-Aid, Mickey Mouse, and Spam brands all have spawned secondary or alternate and negative non-trademark meanings that have become part of the English… Continue Reading