— Jessica Gutierrez Alm, Attorney
A dog toy display at a local pet store caught my attention recently.
I did a double take on seeing the familiar fonts, coloring, and packaging. Not long after, I happened to find these at a different pet store.
Once again, the familiar labels, coloring, and bottle designs caught my
-Mark Prus, Principal, NameFlash Name Development
When you finally identify a name for your business, product or service, you must conduct proper due diligence to ensure that you have a legal right to use the name. Trademark searches are mandatory and I’d strongly recommend talking to a great trademark attorney. A little upfront time and
— Jessica Gutierrez Alm, Attorney
Branding a social movement is tricky. Many individuals following (and leading) social movements tend to view IP rights as antithetical to the spirit of the movement itself. Moreover, success in the PTO for these types of marks is by no means guaranteed. The purpose of a trademark being to identify
— Jessica Gutierrez Alm, Attorney
WWE wrestler Randy Orton has some unique ink on his arms and back, created by tattoo artist Catherine Alexander. Orton—and his tattoos—are featured in the WWE 2K video games. Alexander claims ownership of copyright in the tattoos, and is suing WWE and the makers of the video games for
-Mark Prus, Principal, NameFlash Name Development
About 6 months ago I wrote a blog post about the future of name development and the use of Artificial Intelligence to name things. I also made a prediction that AI was going to get better and better as it practices name development.
Since that time, AI is getting
–James Mahoney, Razor’s Edge Communications
Recently, I came across a snappy-looking website with unconventional design for a small consulting company. It’s cleverly done, easy to navigate, and appears to have good information.
I say “appears to have” because there’s one slight problem: it’s challenging to read it. The design motif has small white type on
–James Mahoney, Razor’s Edge Communications
Awhile ago, I wrote about how casting decisions almost always make someone cranky. Lately I’ve been seeing lots of commercials that speak to the flip side of the crankiness factor.
Creative teams are always on the lookout for ways to connect with the zeitgeist. Most of the time, if
— Jessica Gutierrez Alm, Attorney
In an age of rising healthcare costs, pharmaceutical companies can be an easy target in calls for patent reform. Patent protection helps drug manufacturers recoup their investment in developing the new drug,. It also prevents generic manufacturers from releasing the same drug formulation at lower cost. The Hatch-Waxman Act provides
Can you believe it? Nine times, we’ve celebrated our birthday with you (our amazing readers and supporters) — it all started with Dr. No and the Parade of Horribles; then a Seth milestone here.
A Ron milestone there. We’ve hardly taken a day off, much less skipped a class,