-Wes Anderson, Attorney
No company’s branding strategy is studied more meticulously than Apple, Inc.’s — and of late, Apple has taken a turn for the descriptive with its various operating systems.
Every company wants its brands to be distinctive — and the arbitrary APPLE mark is among the most well-known. But its new operating system
— Jessica Gutierrez Alm, Attorney
Live Action Role Playing (LARP or LARPing) usually involves Renaissance Festival worthy costumes, foam medieval weapons, and an intense dedication to not breaking character. I can’t say I’ve ever had the privilege of participating in a LARP event, but I also can’t say I’d turn down the opportunity.
A different
Social media impacts every facet of life and is often discussed in DuetsBlog posts. Courts are now having to address social media issues in connection with jurors. A federal judge in California is considering banning the use of social media altogether in a copyright case before him brought by Oracle America, Inc. against Google, Inc.
— Jessica Gutierrez Alm, Attorney
This presidential election cycle has been nothing if not entertaining. Mr. Trump has been a particular favorite among late night T.V. hosts.
In one particular 20-minute monologue, Last Week Tonight host John Oliver berated the Donald, and in doing so, brought to light a historical quirk of the Trump
–Shayla Thiel Stern, Ph.D., Senior Digital Strategist, Fast Horse
When Steve Baird asked me to appear as part of an intellectual property law panel to discuss the use of social media as a vehicle for thought leadership, I have to admit that I was both intrigued and intimidated. After all, I know next to nothing about the law.
However, I’ve worked in digital media for 20 years and authored two books on the topic, so I know quite a bit about that. Truth is, I realized it didn’t matter what I knew about the law. My advice for a firm or individual who was thinking about launching social channels would be the same, regardless of their industry or occupation.
First, yes, if you want to draw attention to your leadership and expertise, social media is a fantastic way to connect to an audience and do so. You have to be thoughtful not only about what channels you use and what you say, but about what content you are driving your audience to visit. Here are a few tips and tricks to keep in mind.
Continue Reading Social Media as a Platform for Thought Leadership: Tips and Tricks from a Marketer
-Wes Anderson, Attorney
In the world of YouTube, subscriber count is king. With over 14 million subscribers, the Fine Brothers seemed at the forefront of new media. But earlier this month, the Internet’s collective scorn for a trademark portfolio sent the Fine Brothers’ subscription count tumbling.
If you haven’t been following Benny and Rafi Fine
A company called WildFireWeb is suing Tinder, Inc. in the Central District of California for allegedly infringing on its TINDER mark. For those who don’t know what Tinder, Inc.’s TINDER is, it’s a dating application that offers a rather limited profile, a few photos, and few filters, like proximity. If both matched parties indicate they
— Jessica Gutierrez Alm, Attorney
Google changed its logo this week, and the Internet is not happy about it. In the new design, the name appears in thicker, cleaner letters. Specifically, the new design eliminates serifs—the little tails at the bottom of each letter in many fonts, like Times New Roman.
— Jessica Gutierrez Alm, Attorney
Everyone has a brand. Through every interaction and impression we leave in the minds of others, each of us builds on our own personal brand. In the Internet age, and particularly with the advent of social media, our personal brands are more definable than ever. Googling anyone but the most
-Wes Anderson, Attorney
It has been a tumultuous year for copyright owners. The old cliche is “if you love something, set it free,” but it seems plenty of third parties are happy to take on that task when it comes to copyrighted content.
Now that mainstream smartphones allow anyone to capture high definition video, mobile