-Martha Engel, Attorney
Today’s offices treat acronyms like linguistic yoga (TOTALLY).
ICYMI, they’re popular also in texts, tweets, and other “thumb-talking” activities. LOL. SMH.
Legislators are having fun with them lately too, for example the Personal Rights in Names Can Endure Act (PRINCE Act), the Uniting and Strengthening America by Providing Appropriate Tools Required to
Things that are worth talking about need names. Good, distinctive names are best. As you may recall, last year we wrote this about non-verbal logos needing names:
“Marketing types, when brand owners operate in the world of non-verbal logos, isn’t spreading the news by word of mouth more difficult without a word to bring
– John Reinan, Senior Director at Fast Horse, a Minneapolis marketing agency
I love “orphan” cars — the marques that have gone out of business. Most of them are barely remembered by Baby Boomers, much less anyone younger. Packard, Hudson, Nash, Studebaker, Willys – these and other automakers often were stylistically and technically more
Someone who is in the business of repairing Volvo brand automobiles has the right to say so, in advertising, and elsewhere — without obtaining advance permission from Volvo — provided consumers aren’t likely to understand the advertisement or communication to mean that the repair services and/or the business providing them is authorized by, affiliated with, or otherwise connected to
My trademark antennas automatically rise when I hear about a brand owner announcing plans to trade in one brand for another, as GM recently and surprisingly did with the Chevy nickname (brand and trademark), in favor of the longer and more formal Chevrolet brand name (and trademark). Hat tip to Nils Montan of IPAlly, for spotting
VW continues to live up to its "Drivers Wanted" tagline. Most recently, however, it appears focused on planning for the future, planting the seeds of interest with, and on winning over, those who don’t yet have a license to operate a motor vehicle. As far as I can tell, it appears to be a smart move.
Probably my favorite
by Mark Prus Marketing Consultant at NameFlashSM
As a professional name developer, I think about names all the time. One of my favorite times to think is when driving. No, I am not “texting while driving.” But when I pull up behind a car at a red light, I notice the name on the