When you can have Little Debbie snack cakes instead:
Actually, recent news reports indicate that Little Debbie soon will be facing competition again from the new owner purchasing the Hostess brands in bankruptcy for $ 410 million.
With all the talk about Oz the Great and Powerful, I can’t help singing: “Ding dong
– Chris Camardello, Bankruptcy Attorney
Those who license the right to use another’s brand need to pay more attention to the resulting risks when the brand owner files bankruptcy, given the uncertainty resulting from some recent legal developments. And those interested in purchasing brands in bankruptcy should sit up straight and pay special attention
Last week, Jack Ellis of World Trademark Review, did a very interesting piece on something called “invisible branding”: “Trademark-free marketing: should other companies follow Ford?”
In it, Ellis explores Ford Motor Company’s recent decision to utilize no trademark or brand references in Ford’s “Go Further” advertising campaign.
It is interesting timing for Ford to
Absorbing all the television commercials in between football action on the field can be as much fun on Super Bowl Sunday as the actual game itself, at least for trademark and marketing types, especially when your favorite team isn’t even on the field.
One of my personal favorites from this past weekend’s Super
— Karen Brennan, Attorney
If you have been following the bankruptcy of the Tavern on the Green, you have most likely heard about the controversy surrounding the famous trademark.
There are a few parties claiming ownership of the Tavern on the Green trademark, recently appraised at $19 million according to the New York
–Sharon Armstrong, Attorney
I came across an interesting article in Yahoo!® Finance the other day, which gave a little bit of insight into the financial woes of some famous brand-names currently in bankruptcy. The article itself consists largely of straightforward facts and figures about these companies, but it raises a couple of interesting points
Jennifer Bjorhus of the Star Tribune continues her close coverage of the Polaroid bankruptcy saga. For prior Polaroid posts, see here and here. In her latest report, here, the Court appointed receiver in the Polaroid bankruptcy, Doug Kelley, is quoted as saying “It will take an intellectual property genius to tell us whether the rights go along [with a sale].”
Bjorhus reports that ‘Polaroid failed to obtain copyrights to the work it meticulously collected over the years by lending photographers film and equipment in exchange for a few sample works in return.” Presumably what she means is that there are no copyright “registrations” covering the works in question, since copyright exists automatically upon the creation of “an original work of authorhip,” once the work is “fixed in a tangible medium of expression.”
Apparently the $10,000 fee that was paid to Sotheby’s to assess the value of the art did not consider the question of whether Polaroid owns the underlying unregistered copyrights in any of the original artwork.
Although it may be beneath the perspective of the requested “genius,” the resource below the jump might be a place to start.Continue Reading Still More on Polaroid: The Call For An Intellectual Property Genius!
It appeared Polaroid had a new owner as of last Thursday, but not Patriarch Partners who we posted about before here, so it now appears, it’s not over until its over. The latest is here.
“Buy low, sell high. Fear? That’s the other guy’s problem.”
Can you name the origin of that quote?Continue Reading Polaroid: A Brand in Bankruptcy