I’ll have to admit, I like the telescoped Minnocchio word, and the consistent graphic display from past years, but my head is feeling pretty wooden at the moment, so I need your help, because
It has been a while since I’ve seen a billboard in the Twin Cities worth writing about, but this one engaged my attention. Let’s hope for more as our weather turns for the better.
It appears the Minnesota Department of Health is continuing its billboard campaign prodding folks to get a colonoscopy, remember these gems…
So, as drivers quickly pass by this attractive roadside billboard sign, how do they know who put out the ad? There must be a brand signature, right?
Certainly there can be no signature or…
So, these events were all before my time, but I’m left wondering if there was any connection between them, back in the day, …
– James Mahoney, Razor’s Edge Communications
Not long ago, Steve Baird posted a commentary on a colonoscopy campaign that featured attention-getting, humorous (to some) butt jokes.
I liked ‘em. Thought they were clever and effective. Beyond making me think of my guts, though, they also brought to mind a conversation I had with a mentor…
Twitter seems to be going strong, despite early questions about whether it would ever shed the notion of being a waste of time, as evidenced by this currently running billboard ad:
The colonoscopy has been the butt of jokes among medical procedures for a long time, but it is actually no laughing matter, as the Minnesota Department of Health’s Sage Scopes graphic billboard campaign reveals:
As some of you might have noticed last week, a billboard advertisement in North Carolina appeared to show a scorned woman calling out her spouse for infidelity:
This billboard was followed sometime later by a different message:
Despite what should have been relatively clear evidence that this was intended to be a publicity stunt for Yodaddy’s, significant confusion initially existed among the media and the public as to the original intentions behind the messages. See, for example, here. Now this “scorned wife” billboard is not a new idea. Indeed, snopes.com–a website dedicated to confirming our debunking urban myths–documented a similar, but more elaborate stunt, back in 2006.