Collaborations in Creativity & the Law ®
– Mark Prus, Principal, NameFlash
I’m often asked by companies if they should change the name of a product, service or even the company itself. Here is my shortlist of 10 really good reasons to change your name:
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– Nick Olson; Summer Associate; Paul, Weiss, Rifkind, Wharton & Garrison LLP
In 1971, an assistant professor at Portland State University was trying to get his start-up company, then called “Blue Ribbon Sports,” up off the ground. While teaching a class on accounting, the professor noticed one of his students—Carolyn Davidson—had a gift for design,…