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10 Reasons To Change Your Name

By Duets Guest Blogger on April 13, 2015
Posted in Advertising, Branding, Genericide, Goodwill, Guest Bloggers, Marketing, Mixed Bag of Nuts, Technology

– Mark Prus, Principal, NameFlash

I’m often asked by companies if they should change the name of a product, service or even the company itself. Here is my shortlist of 10 really good reasons to change your name:

  1. People Can’t Pronounce or Spell Your Name – Here are a few of the names chosen by

…

How much is your IP worth? Don’t Ask Your Accountant

By Duets Guest Blogger on June 3, 2013
Posted in Famous Marks, FDA Approval, Guest Bloggers, Patents, Trademarks

– Nick Olson; Summer Associate; Paul, Weiss, Rifkind, Wharton & Garrison LLP

In 1971, an assistant professor at Portland State University was trying to get his start-up company, then called “Blue Ribbon Sports,” up off the ground. While teaching a class on accounting, the professor noticed one of his students—Carolyn Davidson—had a gift for design,…

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