When my daughter walks into a Starbucks (given her avid fan status, she does so often with her spending money in hand), she is typically greeted by an employee who says, “I love your shirt, where did you get it”?
Her response, “I made it” (turns out that is pretty easy), frequently prompts a flattering
– James Mahoney, Razor’s Edge Communications
Brands are all about resonance; specifically, resonance with the individual. As I see it, the brand inclinations of individual people fall into three categories:
Each of us gives primary loyalty to brands that we feel represent “who” we are. These brands have been described as “choices for which there
– Chuck Sanchez, BatesMeron Sweet Design
Comcast. Electronic Arts. AT&T. Walmart. Dell. Time Warner. Fox News. McDonald’s.
Chances are, at least one of those company names kind of pissed you off just now.
Despite this likelihood, each of these brands is immediately recognizable due to widespread financial success in its respective industry. So must a
It’s been a little more than a week, and I still have the FUSE conference on my mind. One of the more entertaining speakers at FUSE was a futurist by the name of Magnus Lindkvist who talked about “The Attack of the Unexpected: Trendspotting, Brands and Possible Futures.” I can’t shake two impactful images from
I’ll have to say, I really enjoyed Aaron Keller’s guest post from yesterday. In addition to the valuable insights he provided, it got me thinking about some perhaps unrelated, but parallel topics of likely interest to legal and marketing types.
Aaron wrote about the importance of a brand being honest with itself and others. He expressed the
—Aaron Keller, Capsule
How do you feel when you’re being a bit indulgent? Guilty, perhaps. Sometimes it’s just something small, something you can enjoy without too much of an afterthought. The whipped cream atop your favorite coffee house (low fat) drink might be one of those treats. It is for me.
But recently I’ve noticed
These kinds of signs — that appear to single out Rollerblade brand in-line skate loyalists — are all over the place. This one happens to be in the parking garage I use in downtown Minneapolis.
To understand why the Rollerblade brand may find itself in this perilous position, read on, here.
For some additional reading on the related question of verbing brands
by Randall Hull of The Br@nd Ranch®
AKA: "Oh What a feeling".
Unless you have been on a trek to one of the poles or living in a cabin deep in the woods somewhere, you have likely heard about the huge problem facing Toyota Motor Corporation and its U.S. organization Toyota Motor Sales USA Inc.
Dear Coke:
I love you. You are an incredible product. You are the Babe Ruth of soft drinks, the proprietor of the word “cola,” and most of all, the brand of all brands. Your brand is not just bulletproof; it’s indestructible—even from self-inflicted damage.
Interbrand, the global branding giant, recently valued you at