—Ellen Sluder, Director at CoreBrand, LLC
Working in the brand strategy industry for the past eight years has irrevocably changed the way I view the world. It is nearly impossible for me to hear a company name, see their logo, or view their marketing messages without a critical eye. But I never really imagined the
Brad VanAuken of The Blake Project and Branding Strategy Insider Blog wrote an interesting post about Branding Clichés And Hollow Claims:
“It seems that every good idea, every admirable quality, at some point gets overused and eventually becomes a cliché. Some qualities become so popular that every organization aspires to possess them or at
We have been following the truncation trend to single-letter branding symbols for some time now.
Visa appears to be heading in this direction with the relatively new V logo:
Based on trademark filings at the USPTO, it appears Visa began using this single-letter V logo by itself back in 2008 with the launch of
Welcome to another edition of AlphaWatch. In addition to the prominent use of capital letter G on the front of these energy drink cans, the last line on them reads:
"IT’S GAZZU!! HEY, GIMME A G."
I thought that Gatorade’s "What is G?" question already had been answered here?
–Susan Perera, Attorney
While passing through the bakery at our local grocery store I noticed this sign for HD Donuts. Donuts in high definition you ask? Nope, they’re just highly delicious.
Does it seem like every brand owner is trying to take advantage of the HD hype these days?
Even those brands that
We’ve noticed and commented on a variety of branding techniques and trends over the past couple of years:
—Aaron Keller, Capsule
How do you feel when you’re being a bit indulgent? Guilty, perhaps. Sometimes it’s just something small, something you can enjoy without too much of an afterthought. The whipped cream atop your favorite coffee house (low fat) drink might be one of those treats. It is for me.
But recently I’ve noticed
—Dave Taylor, Taylor Brand Group
Think of your favorite brands of clothing, beverages, restaurants, or insurance–any product or service you like and purchase. You could probably name two brands or more in every category in addition to competitive brands that you’ve chosen not to buy, or haven’t bothered to try. Take a little bit of
–Susan Perera, Attorney
It’s that time of year again, when retail stores featuring ghosts, goblins, and all things spooky begin to appear. This year multiple parties went trick or treating at the USPTO to register their trademarks for Halloween retail store services, and apparently they weren’t all reading Steve’s post from earlier this year regarding