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Chutes and Ladders

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“Hook and Loop” Meet Chutes and Ladders

By Steve Baird® on October 2, 2017
Posted in Articles, Branding, Genericide, Loss of Rights, Marketing, Technology, Trademarks

Nearly everyone in the IP community is talking about the hilarious viral Velcro music video released last week. Hat tip to Patently-O, Martha, and Brett. The “behind the scenes” video is here.

We’ve spoken before about nervous trademark types, behind the scenes doing their level best, and taking…

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