As you know, I enjoy telling trademark stories about soaps encountered on my various trips:
Lather® (brand) soap recently caught my eye — and the lens of my iPhone — while in Palo Alto.
Interestingly, the USPTO has treated the word as inherently distinctive, in Lather’s registrations.
In other words, not merely descriptive,
There is at least one more 2018 Rapala billboard out there, just netted this one over the weekend:
Rapala’s clever Minnowsotan billboard inspired me to cast a few lines about the law concerning trademark disclaimers, as they often reel in some great questions from branding professionals.
For a few months now, the Minneapolis skyway system has been flooded with a variety of fresh, creative, eye-popping advertising to promote Pepsi’s new bubly sparkling water collection:
Although not a lie (the bottles I’ve seen clearly reference Pepsi), you’d never know from this ad or the trademark registration that Pepsi is behind bubly, since
On this Valentine’s Day, after enduring weeks of the same endless running of national retail jewelry chain advertising, leading up to this annually celebrated day of love and affection, I thought it might be fitting to try a few retail jewelry store taglines on for size and examine — at least from a trademark perspective — their protect-ability and likely placement on
A couple of days ago, I promised to try and make the case for why the State of Minnesota ought to hire an experienced trademark attorney.
OK, so I’m a day late, but you can decide if I’m a dollar short too. By the way, it was the federal trademark registration record for the below