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Tag Archives: Disclaimer

A Minnowsotan Perspective on TM Disclaimers

Posted in Advertising, Articles, Branding, Marketing, Trademarks, USPTO

There is at least one more 2018 Rapala billboard out there, just netted this one over the weekend: Rapala’s clever Minnowsotan billboard inspired me to cast a few lines about the law concerning trademark disclaimers, as they often reel in some great questions from branding professionals. Tim did a helpful post on trademark disclaimers, guiding why the USPTO requires them, their legal implications, and encouraging brand owners to properly… Continue Reading

Owning Some TM Happiness: Bubly ≠ Bubbly?

Posted in Advertising, Articles, Branding, Food, Marketing, Trademarks, Truncation, USPTO

For a few months now, the Minneapolis skyway system has been flooded with a variety of fresh, creative, eye-popping advertising to promote Pepsi’s new bubly sparkling water collection: Although not a lie (the bottles I’ve seen clearly reference Pepsi), you’d never know from this ad or the trademark registration that Pepsi is behind bubly, since an Irish entity… Continue Reading