DuetsBlog Collaborations in Creativity & the Law

Tag Archives: Disney

Star Wars: The Missing Fanfare

Posted in Advertising, Audio, Branding, Famous Marks, Marketing, Sound, Trademarks

-Wes Anderson, Attorney A bit belated, but I finally caught a screening of Star Wars: The Force Awakens. Unbeknownst to me, the film was missing a part of the Star Wars experience many fans hold dear. And it’s all about branding. Note: No spoilers of the film itself follow here, unless you consider a discussion of the… Continue Reading

Topics of Conversation for Your College Football Playoff Party

Posted in Branding, Famous Marks, Goodwill, Guest Bloggers, Marketing, Mixed Bag of Nuts, Trademarks, TTAB, USPTO

– Draeke Weseman, Weseman Law Office, PLLC On Monday, the University of Oregon and The Ohio State University will play in college football’s first College Football Playoff championship game. DuetsBlog has previously covered the trademark issues surrounding BCS Properties’ attempt to register College Football Playoff as a trademark in connection with college football playoff games… Continue Reading

Star Wars: Redefining Trademark and Copyright Law Since A Long Time Ago

Posted in Advertising, Branding, Copyrights, Famous Marks, Goodwill, Non-Traditional Trademarks, Social Media, Sound, Television, Trademarks, USPTO

The Star Wars series is truly an exceptional franchise, having broken box office records, creating legions of fans, and bringing the idea of collateral merchandise licensing to an unprecedented level. Also, how many other films are top hits at the box office in three different decades, even when all you’ve done is add a few… Continue Reading

It’s a Mouse World After All

Posted in Agreements, Non-Traditional Trademarks, Television, Trademark Bullying, Trademarks

Deadmau5 (‘ded-mau̇s; a.k.a. Joel Zimmerman) is a popular house music artist who performs wearing a mouse-like head covering called the mau5head.   On Twitter he calls himself an “Event Driven Marketing specialist,” so I thought this was a fitting subject for the hip legal, creative and marketing folks who follow us here at DuetsBlog – although… Continue Reading

English Company Loses to Magic Kingdom

Posted in Infringement, Law Suits, Trademarks

English Company THOIP asserted its rights to a family of unregistered trademarks in a children’s book series involving cartoon characters called “Mr. Men” and “Little Miss” by suing the king of the cartoon characters—Walt Disney Company (and related companies). The products at the center of the dispute are t-shirts. You may have seen Britney Spears… Continue Reading

Shop Tools by Marvel Comics?

Posted in Branding, Dilution, Famous Marks, Infringement, Law Suits, Marketing, Trademarks

–Dan Kelly, Attorney Last Friday, MVL Rights, LLC, a Disney subsidiary and apparent owner of rights in the HULK name and character of Marvel Comics origin, filed a lawsuit in the U.S. District Court for the Southern District of Ohio against Airbase Industries, LLC regarding Airbase’s use of HULK in connection with air compressors.  [Insert… Continue Reading

A Muppet’s a Muppet’s a Muppet

Posted in Trademarks

–Sharon Armstrong, Attorney Lest you think this post is just an excuse to post the ridiculously viral video of The Muppets singing Queen’s “Bohemian Rhapsody,” guess again.  There is a trademark lesson here. Do I still have your attention?  The lesson is this – you, the consumer, don’t need to know what the source of… Continue Reading

Good Luxo

Posted in Branding, Counterfeits, Dilution, Fair Use, Law Suits, Loss of Rights, Product Configurations

Luxo AS, a Norwegian light manufacturer and distributor, has sued Disney and Pixar et. al. asserting various trademark-related claims arising from Disney’s and Pixar’s use of the LUXO trademark.  In an always interesting case of trademark law/branding meets fair use, Luxo has alleged that Disney/Pixar’s use of "Luxo Jr." to identify the "hopping lamp," which has been the corporate mascot of Pixar… Continue Reading

Is Twitter¬Æ “Following” Kool-Aid¬Æ, Mickey Mouse¬Æ, and Spam¬Æ?

Posted in Branding, Social Networking

What does Twitter have in common with Kool-Aid, Mickey Mouse, and Spam? Maybe nothing, at least yet, but I predict that it will soon, unless Twitter retains some talented PR help in a hurry. Why? The Kool-Aid, Mickey Mouse, and Spam brands all have spawned secondary or alternate and negative non-trademark meanings that have become part of the English… Continue Reading

Personal Branding and Trademarks: Avoiding One-Dimensional Caricatures

Posted in Branding, Marketing, Trademarks

A lot can be learned about personal branding from Winnie the Pooh & Friends: Many years ago we had a family friend who believed she was able to simplify anyone she encountered into a character from Winnie the Pooh & Friends. He’s a real Tigger, so impulsive. She’s a Piglet, such a worry-wort. He’s so Rabbit, a regular self-proclaimed know-it-all. She is so curiously… Continue Reading