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UM, It’s the New Vikings Stadium?

Posted in Branding, Marketing, Mixed Bag of Nuts, Trademarks

This image was captured from my office window last Friday, just before I left town for Miami to speak (again) at FUSE (I’ll be back here later with my FUSE thoughts, but in the meantime):

StadiumUM

Looking back, I guess it must have been an April Fool’s Day prank, simply intentionally stalled work in progress, not evidence of any hesitation or re-thinking the full name: U.S. Bank Stadium.