Every time I leave the annual FUSE conference (2013, 2014, 2015, 2016, 2017) — appropriately dubbed The Event for Design & Brand Strategists, I return home infused with extra creative energy, and this year in New York City was no exception, so please brace yourselves dear readers.
UM, It’s the New Vikings Stadium?
This image was captured from my office window last Friday, just before I left town for Miami to speak (again) at FUSE (I’ll be back here later with my FUSE thoughts, but in the meantime):
Looking back, I guess it must have been an April Fool’s Day prank, simply intentionally stalled work…
Show, Don’t Tell . . . The Preferred Approach
FUSE 2015 is off to being yet another amazing, inspiring event for brand strategy and design professionals. The keynote speaker for day one was Eric Quint, Chief Design Officer of 3M, who delivered a very interesting presentation called: “Future Forward: Beyond Design Tourism.”
Little did Mr. Quint know that he set the table nicely…
Let’s Ignite Inspiration Together: FUSE 2015
Last year at FUSE 2014, I spoke about “The Intersection of Brands, Design, and the Law,” this year — and a short ten days from now — I’ll be sharing some valuable thoughts about how to gracefully navigate the many legal pitfalls of naming and re-branding projects.
FUSE — one of the premier brand…
FUSE ’14 we missed you there, our case for 2015
– Aaron Keller, Managing Principal, Capsule
You may have plenty of excuses for missing FUSE this year. Perhaps budgets were cut in favor of quarterly earnings, learning is no longer important to your organization, or inspiration has been limited to watching TED videos between meetings. Whatever the reason, we’re not judging, just looking to…
FUSE: Sharing Extraordinary Experiences
—Aaron Keller, Principal, Capsule
We partook in the sharing and enjoyed the conversations.
The FUSE Conference, is not about splintering. It also isn’t about specialization or close-minded thinking. FUSE is about the disciplines of design, marketing, brand and research being brought together in a way that makes for a more engaged consumer, audience…