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Tag Archives: Empathy

A Zero Sum Game in the Trademark World?

Posted in Advertising, Articles, Branding, Genericide, Loss of Rights, Marketing, Product Packaging, SoapBox, USPTO

We’ve had a lot of nothing — meaning zero, and the trademark meaning, if any, of zero — on our mind lately, so imagine my surprise to see this soap “brand” for the first time last week in a hotel: Not sure how to pronounce it, but as we know, there really is no “correct”… Continue Reading

Seeking Forgiveness: Time to Set a Much Higher Standard

Posted in Goodwill, Guest Bloggers, Mixed Bag of Nuts

–  James E. Lukaszewski, ABC, APR, Fellow PRSA Much as I admire Dov Seidman, the founder of LRN, his recent call for an “apology ceasefire” is precisely what self-forgiving, mistake-prone, could-care-less-about-victims executives are looking for: an officially sanctioned get-off-the-hook excuse. The very things that make us recoil at some of the silly, foolish, naïve and… Continue Reading