On the cusp of its 10 year anniversary, Facebook announced the “Facebook Paper” app – a combination of social networking and content feed that seems strikingly similar to one of my favorite apps Flipboard, with some of the Facebook features included in the app. While there may be a patent dispute on the horizon there,
Copyright Infringement Can Impact Your Brand
– Debbie Laskey, MBA
Have you ever spent hours working on a document for work? That’s a silly question because most of us who recognize Microsoft software and SlideShare have spent countless hours working on executive briefs, lengthy project reports, presentation decks, and much, much more.
Normally, we give our work product to our
If You Ignore Thanksgiving, Your Brand May Suffer
– Debbie Laskey, MBA
Do you use Thanksgiving to thank your customers and, in the process, build your brand equity and awareness? If not, you’re missing a big opportunity.
With November in full swing, don’t make the mistake of focusing only on revenue from Black Friday, Cyber Monday, and after-Christmas sales. Instead, add a
The IP in Twitter’s IPO
Barring any unforeseen setbacks, Wall Street is aflutter as Thursday marks the latest in social media IPOs – Twitter…and we all remember how well Facebook’s IPO went.
Pricing for IPOs involves an assessment of the company’s assets (including its intellectual property portfolio), liabilities, and current and potential revenue. As many of you savvy marketing folks
Where Everybody Knows Your Name(s)
Who would you expect to find sitting at the end of the bar in this recently re-named Minneapolis sports bar, formerly known as Halek’s Bar?
What if you were to queue a very familiar tune to these lyrics, would that help?
Yeah, I was thinking of these guys too:
But, what if these
The psychology of referrals: 3 reasons people advocate for brands
Matt Kucharski, Executive Vice President, Padilla Speer Beardsley
I’m not really the kind of guy to recommend brands on social media, which is a bit ironic because that’s the ultimate goal of every marketer – to turn your customers into advocates.
But that all changed the day I discovered Dollar Shave Club, an e-commerce
Nutty News: Dear Biggest Fan, Here’s a Cease-and-Desist Letter
You have to be one big fan of a company or product to establish a World {What-You-Cannot-Live-Without} Day. Well, a sticky situation with the well-known hazelnut spread Nutella may have you rethinking your public affection.
Back in 2007, Sarah Rosso (Nutella Fan) established World Nutella Day to celebrate her affection for Nutella. Within the past
Are TV & Digital Mutually Exclusive? Not at All: Why Multi-Channel Marketing Makes Sense
– David Mitchel, Director of Marketing – Distribion, Inc.
AdAge posted an article today featuring CBS CEO Les Moonves commenting why his network is a better fit for media buyers than digital media. One quote attributed to Moonves was: “If you need to reach a mass audience, you’re not going to get that online….We figured
Twitter Can Be a Brand Marketer’s Best Friend
– Debbie Laskey, MBA
If you’re a marketer, you probably spend a great deal of your day checking Twitter, Facebook, Google Plus, and LinkedIn. Depending on your industry, you may also spend time on YouTube, Flickr, Instagram, and any number of other peripheral sites. But did you know that Twitter can be your best
“Who Owns You?”
— James E. Lukaszewski, ABC, APR, Fellow PRSA
We are in the midst of an age where all of us are completely exposed and, in fact, are owned and sold by others, most of whom we will never know. Who is selling you today, in fact right now?
As usual, in America, business opportunities