Last Friday was a big day for Erik Brunetti. He won his appeal at the CAFC, opening the door to federal trademark registration of his four-letter-word “fuct” clothing and fashion brand name.
The same door swung wide open for all other vulgar, scandalous, and immoral designations used as trademarks,
By now you know how much I love the Coca-Cola brand and advertising, and this beautiful gem of a billboard is no exception:
What I’m left wondering is whether consumers might view this as a co-branding campaign between Coca-Cola and Ford, and whether Coca-Cola felt the need to obtain permission from Ford to depict
Last week, Jack Ellis of World Trademark Review, did a very interesting piece on something called “invisible branding”: “Trademark-free marketing: should other companies follow Ford?”
In it, Ellis explores Ford Motor Company’s recent decision to utilize no trademark or brand references in Ford’s “Go Further” advertising campaign.
It is interesting timing for Ford to
Absorbing all the television commercials in between football action on the field can be as much fun on Super Bowl Sunday as the actual game itself, at least for trademark and marketing types, especially when your favorite team isn’t even on the field.
One of my personal favorites from this past weekend’s Super
by Mark Prus Marketing Consultant at NameFlashSM
As a professional name developer, I think about names all the time. One of my favorite times to think is when driving. No, I am not “texting while driving.” But when I pull up behind a car at a red light, I notice the name on the
What do you think, is Overstock.com selling bling with the Fordless blue oval logo?
As you may recall from my post back in September, Ford Motor Company is attempting to register the below shown non-verbal logo as a trademark for a variety of goods in Int’l Class 12:
And, as you may recall from Dan’s I See Blue Ovals post back in August, there are far more than a handful of blue oval logos out there besides this one:
The pending Fordless blue oval intent-to-use trademark application recently was examined by the U.S. Patent and Trademark Office (PTO), and on October 23, 2009, the PTO found no substantive bases for refusal, but instead it issued an initial refusal noting only a couple of purely procedural or technical deficiencies, concerning the wording in the lengthy description of goods and the need for Ford to submit a claim of ownership to some related registrations (here, here, and here).Continue Reading More On The Fordless Blue Oval
As you’ll see, I’m no equestrian (nor equine expert for that matter), but given the non-verbal logos shown above, are you able to tell what company operates a fleet of these semi tractor-trailers?
Does the color of the horse help? Horse breed? The direction it is facing? How about its pose?
Some possible considerations and the answer below the jump.Continue Reading Striking The Pose of Differentiation?
What does this image signify to you?
For full credit, please answer the question before peeking back at Dan’s popular post called “I See Blue Ovals.”Continue Reading Blue Oval, But Look Mom, No Words!
