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Tag Archives: FTC

FTC’s New Rules for Advertising Mobile Apps

Posted in Advertising, Agreements, Almost Advice, Contracts, False Advertising, International, Technology

The Federal Trade Commission has published guidelines for advertising mobile applications. In general, the guidelines incorporate the FTC’s policies on truthful advertising and data privacy. On the advertising side, if you make objective claims about your app, then you will need proof to support your claims. The proof necessary to support objective clams is competent… Continue Reading


Posted in Advertising

No, I’m not referring to the Rage Against The Machine song. I’m talking about something much more exciting: commercial testimonials and endorsements! Have you ever watched commercials containing celebrity endorsements or customer testimonials and wondered where the line is for the things they say? For example, when you see an absolutely atrocious commercial for something called the Cookie Diet… Continue Reading

Retailer Ann Taylor Dodges FTC’s First Endorsement Enforcement Bullet

Posted in Guest Bloggers

—Paul W. Mussell, Senior Counsel in Intellectual Property Group, Wells Fargo The FTC recently completed its first investigation under the “Guides Concerning the Use of Endorsements and Testimonials in Advertising” See guidelines here. The guidelines, which officially went into effect on December 1, 2009, call for online publishers to disclose "material connections" they have with a… Continue Reading

Let’s Play “Truth or Consequences”: The New FTC Guides for Endorsements & Testimonials Bring Truth a Little Bit Closer

Posted in Guest Bloggers

We all would agree that “As Seen on TV” is one of the great brands of all time. The brilliant marketeers behind it recognized the extraordinary power of television – people believe as true what they see on TV. Why that is I’m sure has been the subject of enumerable studies; after all it defines who… Continue Reading

Toys “R” Us, Indeed

Posted in Branding, Domain Names, Trademarks

–Dan Kelly, Attorney A couple of weeks ago, news reports came out that KB Toys, which had filed for bankruptcy in December, sold its trademarks and domain names to a company called CE Stores LLC for $2.1 million.  Last week, Toys “R” Us disclosed that it owns CE Stores.  While this may be somewhat unremarkable, consider… Continue Reading