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Tag Archives: FUSE 2014

Let’s Ignite Inspiration Together: FUSE 2015

Posted in Advertising, Branding, Non-Traditional Trademarks, Trademark Bullying, Trademarks

Last year at FUSE 2014, I spoke about “The Intersection of Brands, Design, and the Law,” this year — and a short ten days from now — I’ll be sharing some valuable thoughts about how to gracefully navigate the many legal pitfalls of naming and re-branding projects. FUSE — one of the premier brand and… Continue Reading

FUSE ’14 we missed you there, our case for 2015

Posted in Guest Bloggers, Marketing, Mixed Bag of Nuts, Social Networking

– Aaron Keller, Managing Principal, Capsule You may have plenty of excuses for missing FUSE this year. Perhaps budgets were cut in favor of quarterly earnings, learning is no longer important to your organization, or inspiration has been limited to watching TED videos between meetings. Whatever the reason, we’re not judging, just looking to help… Continue Reading