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Tag Archives: Hook and Loop

Velcro Sequel Sticks With “Hook and Loop”

Posted in Advertising, Articles, Branding, Genericide, Loss of Rights, Marketing, Trademarks

On the heels of discussing trademark genericide through the Anything is Popsicle prism yesterday, let us turn our attention back to Velcro, who is at it again, this time making a genericide sequel. The sequel is called “Thank You for Your Feedback — Don’t Say Velcro.” Like any sequel I’ve ever seen, I’m not feeling Velcro’s second… Continue Reading

“Hook and Loop” Meet Chutes and Ladders

Posted in Articles, Branding, Genericide, Loss of Rights, Marketing, Technology, Trademarks

Nearly everyone in the IP community is talking about the hilarious viral Velcro music video released last week. Hat tip to Patently-O, Martha, and Brett. The “behind the scenes” video is here. We’ve spoken before about nervous trademark types, behind the scenes doing their level best, and taking steps to try to avoid unwanted genericide of… Continue Reading