Yeah, we usually mean this Apple, when we spill digital ink, not today, instead the edible varieties:
Hat tip to Erik Pelton who tweeted about the federal registration of LUDACRISP for fresh apples.
We know something about non-ludicrous trademark protection for apples > First Kiss and Rave.
They are newly minted brands
We’ve been writing about the COKE ZERO trademark for nearly a decade now, noting in 2014:
“[I]t will be worth watching to see whether the [TTAB] finds that ‘ZERO’ primarily means Coke or just a soft drink having ‘no calories, you know, a drink about nothing . . . .’”
Turns out, in May
You never really need to wonder where the beef empanadas are, inside the display case, at least at Whole Foods, given the literal “beef” branding — visible on the edge of each outer dough shell.
This is a good example of a word appearing on a product that does not function as a trademark,
Marketing types and legal types who review labels, be well advised to choose words used carefully.
In other words, if you believe you own rights in Pretzel Crisps as a trademark, it’s not wise to use the number of so-called “Crisps” as the serving size, especially with no trademark notice symbol.
Frito-Lay’s successful 2014
My daughter captured some artsy pics from our beautiful Fall weekend, can you guess where we were? I’ll give you three visual hints:
Those clues weren’t all that helpful, I suppose, so how about these souvenirs and brand sighting?
But, what brand sighting is this really, are there actually two here, one overlaid on the
Unless you have created a highly stylized, distinctive, graphic representation of a generic designation, perhaps something like the Miller Lite script, don’t bother trying to own or enforce it:
Most likely, you’ll end up regretting the decision to enforce, when the court of public opinion weighs in, after the social media shame-wagon flogs
MillerCoors is currently running this Lite Beer ad, promoting the limited edition original can, and taking credit for inventing the light beer category, way back in 1973.
It is a great reminder that despite Miller’s determined and long-protracted litigation over its attempt to own the word LITE as a trademark for beer, in the
Launched a few months ago, it’s called the bowtie can, because it appears to emulate Budweiser’s well-known bowtie brand icon, but the formal description of the Anheuser-Busch beer can at the USPTO is a bit more clumsy and technical:
“The mark consists of packaging for the goods, namely, beverage package for the goods consisting