(The) INTA was not in the cards this year, as Hong Kong would have been a very long flight, and besides, Boston (Strong) prevailed instead, to feed my insatiable hunger for creative inspiration at HOW Design Live 2014.
Barbara Walters, (the) Oprah, step aside, here comes Debbie Millman of Sterling Brands:
This interview
If you’ve been paying attention to the trademark front, you’ve probably heard that Oprah and Mutual of Omaha recently settled a small skirmish over the use of "aha moment." The skirmish was apparently ignited by Mutual of Omaha’s attempt to register "Official Sponsor of the Aha Moment." According to Oprah, she made the phrase
Trademark Infringement is a sticky subject online. Our first blog talked about Twitter and trademark infringement and today I want to address trademark infringement in relation to affiliate marketing.
Affiliate Marketing is a process that rewards a blog or website for every customer that is brought to the company (the affiliate) that blog or website is promoting. The goal of the affiliate marketer is to bring visitors to the affiliate’s website in efforts to sell the affiliate’s products or services. Affiliate marketers will try numerous things in efforts to market these products or services in efforts to make money. In the past there have been lawsuits brought against marketers like this due to improper claims they were making about a product or service, who endorsed it, and if it worked.
In August, a complaint like this was filed against not only the affiliate marketers but the affiliate as well. The claim is that the affiliate should be monitoring any and every marketing vehicle and message that is used in relation to its product.Continue Reading Affiliate Marketing
