Collaborations in Creativity & the Law ®
– Jason Sprenger – President, Game Changer Communications
Last month, my firm (Game Changer Communications) celebrated its four-year anniversary. As I often do at times like that, I reflected on a lot of things about my business – successes, challenges, key milestones and more. This particular anniversary also got me thinking about the…
– Jason Sprenger – President, Game Changer Communications
There’s a simple truism in sales: in order to get what you want, you must first ask for it. Think about it – most of us can’t read minds, and often times others just aren’t thinking the same way or about the same things you are. No…
– Jason Sprenger – President, Game Changer Communications
“Ummm…you’re those people who get their clients in the newspaper?”
“Oh yeah, you guys throw some great parties!”
“You’re the pros who people call when they’re in trouble and they need to make it all go away.”
“Huh? You do advertising, right?”
Believe it or not, these…
That was the substance of my talk last Friday in St. Louis at the Public Relations Society of America’s 2015 Midwest District Conference. A great conference, lots of talent in the house.
One of the attendees had very high praise, remarking afterwards that it was “the best presentation on IP” she has experienced —…
– Debbie Laskey, MBA
There is an often-overlooked aspect of marketing that can be considered a distant relative. Public relations, also referred to as PR, is this sometimes forgotten but very important component of marketing promotions. At its core, PR can be defined as managing a brand’s image and reputation, but it touches all…
Just so you know, this is not the post I planned to write today. Hat tip to you, Bo!
It has been exactly one year since Bo Muller-Moore — the “Eat More Kale” guy from Vermont — submitted a comprehensive 71-page response to the registration refusal based on “Eat Mor Chikin” issued by…
Imagine my surprise this morning, after having blogged just yesterday about rote airline instructions concerning the danger of electronic devices in Lacking Credibility, to see the cover story for USA Today read: "Many Fliers Refuse to Turn Off Electronic Gadgets."
Incidentally, not this Gadget, but that’s another story altogether.
Recall that yesterday, in writing…
There was a time when a certain kind of small business owner — strapped for cash — with a meager promotional budget, easily could be tempted to adopt a “clever” name, as a “short-cut,” to “play off” a well-known, iconic brand, but in the end, he or she probably was convinced by counsel that doing…
—Neil F. Anderson, Founder/President, The Courage Group, Inc.
Being Your Own PR Firm
I recommend learning how to get free media publicity yourself. And then going out and trying to get it yourself, vs hiring a full time PR firm. (which is usually not cost effective for new start-ups, on limited budgets) Take a…
—Neil F. Anderson, Founder/President, The Courage Group, Inc.
Want to increase the awareness of your company’s products or services? Want to boost your own credibility in the eyes of your potential clients or customers? And equally as important, want to increase sales and your chances of business survival? But have no money for traditional…