– Jason Voiovich, Vice President, Marketing, Logic PD

It’s a classic of 1970s dystopian cinema. In “Soylent Green”, Charlton Heston (yep, the very same) struggles through a horrible vision of an overpopulated future where human beings are processed into “Soylent Green” to feed the populace. (The meme-line from this entire movie comes at

When getting your wings might give you trouble from the one that gives you wings:

Looks like Red Bull — owner of federally-registered rights in Gives You Wings — is considering a trademark opposition to prevent registration of Get Your Wings by Victoria’s Secret.

Interesting and unlikely adversaries to say the least.

Any predictions

Puffing, according to Black’s Law Dictionary, is defined as:

The expression of an exagerrated opinion — as opposed to a factual representation — with the intent to sell a good or service.

Puffing, as a legal principle, has recently received a fair amount of attention as a result of Domino’s new ad campaign. 

Puffing generally

Have you ever experienced or observed marketing styles that might be fairly described as high-octane, fast-paced, or perhaps, so hopped-up on Red Bull® or some other energy drink, there is simply no time for meaningful collaboration, much less careful, proactive, strategic thinking or planning? Perhaps a fun, exhilarating experience, but what are the consequences?

If you have, as you might know first hand (or at least imagine), this style can seriously compromise valuable intellectual property rights and protection. You know when the trademark attorney gets the call if this style controls, right? Immediately upon encountering a serious and unfair competitive threat. But in many instances, this will be long after a coherent strategy might have been created, well after packaging is designed and introduced, well after marketing materials are finalized and distributed, long after websites have been launched, and well after all the unknowing, but self-inflicted damage is done. In some cases the resulting damage is manageable and can be repaired, other times it is not, and legal claims that might have been strong and viable suddenly have turned dead-on-arrival.Continue Reading One Risqué of a Bawls-to-the-Wall Marketing Style?