– Mark Prus, Principal, NameFlash
I’m often asked by companies if they should change the name of a product, service or even the company itself. Here is my shortlist of 10 really good reasons to change your name:
– James E. Lukaszewski, ABC, APR, Fellow PRSA
Why is it that really smart people continue to help others justify their lack of success by praising failure? This year Harvard Business Review devoted an annual issue to failure. The New York Times Sunday Magazine recently published an entire issue devoted to failure. Amazon lists
– Mark Prus, Principal, NameFlash
Tom Cruise is 5’ 7” tall, but you would never know it based on the way Hollywood portrays him in the movies. Just look at his relative height in these scenes from some of his movies.
Hollywood uses technical tricks like having the leading man stand on “apple boxes” or
—Andrew Miller, Intern, Fast Horse Inc.
In terms of name recognition, PING is to golf what Louisville Slugger is to baseball, so you’re right if you found it odd Apple would name its new music-based social network, of all things, Ping.
Apple is no stranger to trademark litigation after wrangling with Cisco (“iPhone”) and
Who is responsible for this billboard ad? Is it a Google advertisement? Verizon? Motorola? Droid?
Whatever the answer, it helps make the point visually that trademarks require protection beyond mere confusion as to source; basically, the same point we made a while back (in response to Seth Godin’s trademark position and then during a friendly sparring match with Ron Coleman), as we discussed