Today I write with a thought-provoking question: Just who owns the trademark rights to Telsa/SpaceX’s Spaceman Roadster? Tesla? SpaceX? Perhaps even humanity?
If you didn’t catch it, SpaceX recently launched its first Falcon Heavy three-booster rocket designed to carry large payloads into space. In a stunning feat of engineering and genius marketing, the rocket sent
-Martha Engel, Attorney
One of the biggest issues facing electric car manufacturers is how quiet they are. So quiet in fact that 60 Minutes edited in an engine roar to its Tesla story. The quiet can have dangerous consequences for pedestrians and others. Riding my bike, I often listen for the sound of an
– Aaron Keller, Managing Principal, Capsule
We do a lot of naming. When we started our firm over 15 years ago I was opposed to doing any naming at all; it has the distinct properties of being one of the hardest creative things you can do for a client and the least respected, hence
– Derek Mathers, Business Development Manager, Worrell
3D printing has the potential to be a disruptive technology because it is the first human manufacturing technique that emulates nature by growing complex structures additively, using only the required material. 3D printing gives engineers the freedom to design without the constraints of a mold, and carries with
— Jessica Gutierrez Alm, Attorney
Last week, a press release announced that Ford would “Open[] [its] Portfolio of Patented Technologies to Competitors to Accelerate Industry-Wide Electrified Vehicle Development.” Media outlets were quick to report that Ford was joining Tesla in opening its patent portfolio, referencing Tesla’s widely publicized promise last year not to enforce its
-Martha Engel, Attorney
We often ask kids this question: “what do you want to be when you grow up?” While my trajectory towards lawyering is true, my answer wasn’t always immediately “lawyer.” I sought something that satisfied my passion for the creative, my critical eye, and my aptitude for math. For a long time,
Last week was the North American International Auto Show in Detroit, one of the top trade shows in the automotive industry. The highlight of the show for car buffs was the new Ford GT, which I will try not to drool too much over its beauty and power. You can see below and hear for
No, not that c-word.
The protection and enforcement of intellectual property rights involves a plethora of c-words: copying, counterfeit, copyright, cease-and-desist, CIPO (the Canadian IP Office). But the one I am referring to today is China.
As the world becomes more interconnected and the global economic impact of China has significantly increased, intellectual property
It’s a rare phenomenon in the 21st century when a US start-up car company can make commercially viable vehicles essentially from scratch, let alone one using new technology and bucking the dealership model. Tesla’s been in the news a lot recently – fires, new lithium battery factories in the US (curiously the largest lithium