Last week, we saw the latest installment in the “trademark bullying” saga. But this time was different. Instead of lawyers fighting amongst themselves, DuetsBlog brought out the big gun: Seth Godin. You can read the entire piece here. I like Seth Godin, and so do lots of other people (hence, the
Trademarkia
Having “Just Ship It” Reluctance?
By Steve Baird® on
Posted in Articles, Branding, Dilution, Famous Marks, Marketing, Mixed Bag of Nuts, Trademarks, TTAB
Seth Godin — famous for inspiring those who create to “shipit” — took the opportunity yesterday to respond to those who contend he encourages others to “just ship it.”
In Godin’s response he takes issue with the word “just,” because it “implies a throwaway“:
“The just has
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NFL Thwarts Ownership of Harbowl TM
By Steve Baird® on
As many have written about before me, the NFL is quite protective of its rights in the SUPER BOWL trademark, so much so that some think it has earned the pejorative “trademark bully” label, so I spilled a little digital ink on the topic last year:
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Redefining a Trademark Bully?
By Steve Baird® on
We’ve spilled a lot of digital ink discussing the trademark bullying topic, going all the way back to my original blog post from 2010: “The Mark of a Real Trademark Bully.”
Within the last several days, there has been quite a bit of online media coverage about Trademarkia’s new features that tout an…