Another Creative Brand Protection event is in the books, thanks to our incredible panel of experts: Karen Brennan, Senior Director, Intellectual Property, Best Buy Anne Hall, Technology Strategy Manager-Life Sciences, University of Minnesota Aaron Keller, Co-Author: The Physics of Brand; Co-Founder Capsule Design Tim Sitzmann, Trademark and Brand Protection Attorney, Winthrop & Weinstine Their insights… Continue Reading
Yeah, we usually mean this Apple, when we spill digital ink, not today, instead the edible varieties: Hat tip to Erik Pelton who tweeted about the federal registration of LUDACRISP for fresh apples. We know something about non-ludicrous trademark protection for apples > First Kiss and Rave. They are newly minted brands for the MN55 Apple, a cross… Continue Reading
–Aaron Keller, Managing Principal, Capsule Love and hate are only emotional states, but we’re swimming in murky waters today. In response to a massacre in South Carolina the politicians are fighting to remove the “rebel” flag as an icon. Then, we see a movement here in the Minneapolis community to remove the name John C… Continue Reading
– Draeke Weseman, Weseman Law Office, PLLC Naming is a tricky business with important marketing and trademark considerations. Recently, two Minnesota law schools, William Mitchell College of Law and Hamline Law School, took up this daunting task when they decided to merge into Mitchell|Hamline. On February 13, 2015, William Mitchell Dean Eric Janus announced the… Continue Reading
–Susan Perera, Attorney Favorite product of the week: Minnesota Gophers tortilla chips. Proving the endless possibilities for licensing your trademarks! Not your alma mater? Check out Team Snack’s website for a full line of licensed products.