– Laurel Sutton, Senior Strategist at Catchword Brand Name Development
Of all the marketing people in the biz, you’d think a PR firm would have the best instincts for names that appeal, rather than repel, the public at large. A firm in Austin, Texas that specializes in food and drink recently chose the name
– Mark Prus, Principal, NameFlash
Recently I discovered a wonderful infographic on the different meanings of colors in various cultures. It got me thinking that people who are branding a product, service or company might be unintentionally offending some of their potential customers. In the use of colors for example, Westerners/Americans would consider grey
Dan sees blue ovals, I see and enjoy branding irony — especially irony that appears unintended.
Take the example to the right, an ad for EagleBank, a community bank operating in the Washington, D.C. area.
While mingling with more than 9,000 other trademark lawyers from around the world who have descended upon