-Wes Anderson, Attorney
When a company puts “DISTINCTIVE” on its own packaging, its usually a sign that it highly values its trade dress and product configuration rights. That’s certainly the case for Pepperidge Farm and its Milano cookies.
The commercial bakery giant has taken aim at Trader Joe’s, the popular grocery chain, for selling house-branded
-Wes Anderson, Attorney
It bears mentioning when one of the world’s most famous brands releases one of the world’s most prominent and readable privacy policies. That’s just what Apple did this week, and the message to other brands is clear – privacy policies can be a massive marketing opportunity, not just an obscure legal nuisance.
-Wes Anderson, Attorney
Reliant Beverage Co., makers of “Recovery Water,” has an endorsement from Russell Wilson and heaps of buzz surrounding the purported benefits of its products and “nanobubbles,” but thanks to some errors from both Reliant and the PTO, a federal trademark may be out of reach.
Reliant applied for the RECOVERY
-Wes Anderson, Attorney
A common refrain: “There must be a way to protect this idea, either by trademark or copyright.” Regrettably, in many instances, the answer is “none of the above.” Take, for example, the humble chicken sandwich.
Late last week, a three-judge panel at the Court of Appeals for the First Circuit upheld a
-Wes Anderson, Attorney
Here’s another fascinating pending application for the file of non-traditional product configuration marks — this time, an application from Sony for the configuration of an all-in-one lens/camera:
The drawing may look like an ordinary camera lens – cylindrical, familiar, and generally seen affixed to a fancy DSLR. But the application identifies “Digital
-Wes Anderson, Attorney
It has been a tumultuous year for copyright owners. The old cliche is “if you love something, set it free,” but it seems plenty of third parties are happy to take on that task when it comes to copyrighted content.
Now that mainstream smartphones allow anyone to capture high definition video, mobile
-Wes Anderson, Attorney
Celebrity has its advantages in the trademark world. Slogans and taglines are big business for famous athletes, which in turn has led to some entertaining trademark applications: JOHNNY FOOTBALL and LINSANITY, to name a couple. As Martha noted in 2012, Anthony Davis sought to capitalize on his distinctive appearance and
-Wes Anderson, Attorney
How much trouble can a double-U make? If you’ve been following this blog over the years, you know the answer: quite a lot.
This blog has written extensively on the trials and tribulations that may accompany single-letter trademark applications, and the letter “W” in particular. You may then conclude, quite correctly, that