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Tag Archives: World Trademark Review

Exposing the Two-Face Brands (World Trademark Review)

Posted in Branding, Marketing, Trademarks, Truncation

Let’s just say, I’m honored for the privilege of having my writing and article about trademark truncation and two-faced brands published and featured in the prestigious and influential World Trademark Review magazine: "While there are many successful examples of brand truncation, for both marketing professionals and trademark counsel the decision to create alternative faces for existing marks is one… Continue Reading