Before we think predictions for 2019, let’s consider the vast ground we’ve covered in 2018:
A recent advertisement caught my ear because it involved financial services offered by a guy named Charles Hughes a/k/a Chuck Hughes and the catchy marketing phrase Trade Like Chuck:
It instantly reminded me of a piece I wrote in 2010 called: Exposing Two-Face Brands. One of the branding truncation examples I wrote about
That’s our motto here, but we live, eat and breathe trademark protection, so no surprise.
Our friends in the creative and design community also know the value of trademarks.
Love to see the bean-counters getting on board with this mantro too, a pleasant surprise.
Let’s just say, I’m honored for the privilege of having my writing and article about trademark truncation and two-faced brands published and featured in the prestigious and influential World Trademark Review magazine:
"While there are many successful examples of brand truncation, for both marketing professionals and trademark counsel the decision to create alternative faces for existing marks is one