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Tag Archives: World Trademark Review

Talk to Chuck, Trade Like Chuck, or Chuckit?

Posted in Advertising, Articles, Branding, Loss of Rights, Marketing, Television, Trademarks, Truncation, USPTO

A recent advertisement caught my ear because it involved financial services offered by a guy named Charles Hughes a/k/a Chuck Hughes and the catchy marketing phrase Trade Like Chuck: It instantly reminded me of a piece I wrote in 2010 called: Exposing Two-Face Brands. One of the branding truncation examples I wrote about there noted… Continue Reading

Exposing the Two-Face Brands (World Trademark Review)

Posted in Branding, Marketing, Trademarks, Truncation

Let’s just say, I’m honored for the privilege of having my writing and article about trademark truncation and two-faced brands published and featured in the prestigious and influential World Trademark Review magazine: "While there are many successful examples of brand truncation, for both marketing professionals and trademark counsel the decision to create alternative faces for existing marks is one… Continue Reading