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Still Smashing Trademark Rights?

Posted in Advertising, Articles, Branding, Food, Loss of Rights, Marketing, Trademarks

SmashBurgerPromoWhy does Smashburger continue down this road of smashing its trademark rights?

Especially, despite our previous cautions:

Another Marketing Pitfall: How to Crush a Smashing Brand Name & Trademark

Can Anyone Smash a Burger?

Crushing a Perfectly Good Brand Name?

In the meantime, we’ll keep watching out for marketing pitfalls and unnecessary marketing copy that pushes a perfectly good suggestive mark across the line to mere descriptiveness.