Shelter in place has delivered attention to meal delivery, prepared food delivery, contactless delivery, not to mention DIY food products, so this Kraft television commercial led me to explore if there may be a trademark story in this brand:
Upon first seeing the ad for Kraft’s Just Crack an EGG breakfast
One of my friends, when playing blackjack and asked to “cut the deck” after it has been shuffled, consistently admonishes without hesitation: “Thin to win.”
Given the trademark story for today, you may end up believing the opposite.
A 6-year trademark fight between Frito-Lay and Real Foods ended this month.
Frito-Lay opposed Real Foods’
Let’s all hope that the Supplemental Trademark Register is not on the death watch.
It appears though to be on life support, at times, and especially with the USPTO’s heightened focus on “merely informational” matter, including laudatory messages.
This is a common basis for registration refusal nowadays: “Merely informational matter fails to function as a
You’re well aware of the fact that we have a burning desire for great brands and trademarks.
Outside Whole Foods last evening, with snow falling, I found a beautiful display of firewood:
A smile came to my face as I read the SnuggleWood brand name for this kiln-dried firewood.
We’ve written a lot about the
We’ve been down this road before, some themes intersect, and trademark value is filtered out:
The intersecting themes on tap for the day are: Zero, Branding, Trademarks, and Loss of Rights.
ZEROWATER is a perfectly suggestive, inherently distinctive, and federally-registered trademark with “incontestable” status as a source-identifier for “water filtering units
As you know, I enjoy telling trademark stories about soaps encountered on my various trips:
Lather® (brand) soap recently caught my eye — and the lens of my iPhone — while in Palo Alto.
Interestingly, the USPTO has treated the word as inherently distinctive, in Lather’s registrations.
In other words, not merely descriptive,
One of my passions is to find common and favorable ground between legal and marketing types.
One of the readings during week three of Seth Godin’s intensive altMBA workshop reminded me of a great example to illustrate how a valid marketing goal can align with strong legal protection.
An excerpt from Seth’s All Marketers are
An oil change and tire rotation over the holiday yielded a little free time for me in our local Goodyear dealer’s waiting room, and it left me wondering about the Outrageously Dependable tagline of Interstate Batteries, so I captured the above image to tell a little blogworthy — if not blimpworthy — trademark story.
My
Why does Smashburger continue down this road of smashing its trademark rights?
Especially, despite our previous cautions:
Another Marketing Pitfall: How to Crush a Smashing Brand Name & Trademark
Crushing a Perfectly Good Brand Name?
In the meantime, we’ll keep watching out for marketing pitfalls and unnecessary marketing copy that
Time spent with my boys in Omaha at the College World Series is hard to beat. Although, last year, Father’s Day weekend was hard to beat too. And, the archives indicate five years ago was pretty wonderful as well. Basically, it’s all good.
On this particular road trip, we were fortunate to score tickets