Earlier this year Tiffany and I had a chance to learn about Procter & Gamble’s creative efforts in bringing Mr. Clean to life at the FUSE Conference in Chicago.
Little did we know at the time, that a brand truncation might be in the works, and that there could be reason for an addition to
Looks like the V Bar at The Venetian Resort, Hotel and Casino, in Las Vegas, is having some sort of function on “Super Sunday” — February 3rd (that date sounds familiar):
Here’s a question for those responsible for clearing the ad shown above: Why bother with attempting to invite imagination (especially when the
So, last Friday we covered this story: Critics Flush New University of California Logo.
Now, we can report that the next morning, the Los Angeles Times wrote this story: Maligned UC Logo Shelved; “Time to Move On,” Officials Say.
Putting aside any possible questions about cause and effect, is there a difference between
How about a little levity for your weekend preparations?
There has been a great deal of discussion among those interested in the brand new and increasingly controversial University of California logo appearing on the right above.
Mashable’s discussion of the online branding outrage is here. Berkeleyside coverage is here. And, News Fix coverage
D + What = Diet Coke?
Let’s file this brand truncation example under the AlphaWatch category, even though there is some other stuff going on here too.
The rendition of the distinctive Diet Coke soft drink can to the left really popped for me, at the point of sale, positioned on a shelf behind
Welcome to another addition of AlphaWatch:
What do you suppose the “M” is supposed to mean in M Burger? Looks like a mystery to me, based on the lack of any brand “story” on the website.
Perhaps “M” stands for the “multitude” of unrelated third parties providing restaurant services that use
The letter "W" is an interesting one. Besides being the twenty-third letter in the alphabet, it is the only one having more than one syllable; it has three — unless it is pronounced with two: dub-yah.
It is more than a bit ironic that — as a truncated single-letter brand — W, in most cases, has three times the syllables
We have been following the truncation trend to single-letter branding symbols for some time now.
Visa appears to be heading in this direction with the relatively new V logo:
Based on trademark filings at the USPTO, it appears Visa began using this single-letter V logo by itself back in 2008 with the launch of
–Dan Kelly, Attorney
Today, another chapter of AlphaWatch. I saw an arresting display of Miracle Whip dressing at my local grocery store a couple of weeks ago. Certain members of my household cannot stand the stuff, so we don’t generally buy it, and I had been blissfully unaware of the most recent label:
I
Something like 8,000 trademark attorneys are wandering loose on the streets of San Francisco for the International Trademark Association’s annual meeting.
Once again, the main attraction was "Meet the Bloggers" — this edition happened to be "Meet the Bloggers VII" — where a record crowd crammed into Swig Bar a few hours ago, from 8:00 – 10:00 PM. Thanks Marty, John, and Ron for another