– Mark Prus, Principal, NameFlash
I’m a big fan of naming hurricanes. A hurricane is a large and significant weather system that can cause a huge loss of life and money. Naming a hurricane can provide a shortcut that leads to better communication about the danger. And besides, we humans like to have a “person”
— Jessica Gutierrez Alm, Attorney
As if economy airplane seating wasn’t bad enough, Airbus recently filed a patent application for vertically stacked passenger seating. The proposed seating arrangement is intended to make more efficient use of cabin space. What’s better than someone’s legs pushing into the back of your chair? Someone’s legs dangling above your
I am a loyal Sherwin-Williams customer…despite the company’s logo, which is widely considered one of the worst in corporate America.
Numerous articles have explored all that is wrong with the logo – namely that this logo first
-Martha Engel, Attorney
Marketing has always been an exercise in getting consumers to make a connection with a brand. As our friend Seth Godin once said “Marketing is no longer about the stuff that you make, but the story that you tell.” With the widespread use of social media like Twitter, Facebook, and Instagram, those
The European Court of Justice (the “ECJ”) ruled that national regulators in the EU can override the 15-year-old pact between the U.S. and EU known as the “Safe Harbor.” The Safe Harbor allowed companies based in the U.S. to move personal data on Europeans to U.S. based computer servers without violating the EU’s privacy laws.
– Aaron Keller, Managing Principal, Capsule
Design as a way of thinking is popular enough to have made it into the hallowed halls of McKinsey Consulting. We couldn’t be more pleased to see a discipline we’ve been practicing for one and a half decades featured, it puts our methods and thinking in great
-Wes Anderson, Attorney
It bears mentioning when one of the world’s most famous brands releases one of the world’s most prominent and readable privacy policies. That’s just what Apple did this week, and the message to other brands is clear – privacy policies can be a massive marketing opportunity, not just an obscure legal nuisance.
— Jessica Gutierrez Alm, Attorney
“The cloud” can refer to a lot of things, and is frequently a misunderstood concept. While cloud computing can encompass a number of Internet-based functions, in its simplest form, “the cloud” merely refers to the use of remote servers for data storage, processing, and management. Usually, the remote servers are
– Debbie Laskey, MBA
These days, as newspapers and magazines are on the wane, it seems as if anyone who can write has become an online journalist to promote his or her area of expertise. In social media lingo, the title is now known as a “blogger.”
According to Wikipedia, “A blogger is a
-Martha Engel, Attorney
Maybe I haven’t quite accepted the fact that the US Open and New York Fashion Week are over and September almost is too, but stories on tennis and fashion always get my attention, especially when they include a little intellectual property infringement flair.
The Stan Smith shoe is a legendary shoe design