Our friend Professor Eric Goldman, over at his Technology and Marketing Law Blog, reported earlier this week that the Google trademark has survived a genericness attack by a fellow named David Elliot. Here is a link to Mr. Elliot’s complaint filed in Arizona federal court back in May of 2012, and here was Martha’s
Tonight We Tanqueray a Trademark
Diageo, the Tanqueray brand owner is currently running billboard ads in the Twin Cities as part of its “Tonight We Tanqueray” ad campaign. A couple of years back when the campaign first was announced, Diageo explained it this way:
“One of the world’s most awarded
The 140-Character Trademark Lesson
– Draeke Weseman, Weseman Law Office, PLLC
When I think of Twitter, I think of — it’s really hard to define because we’re still coming up with the vocabulary — but I think it’s defined a new behavior that’s very different than what we’ve seen before.
— Jack Dorsey, Twitter Co-Founder in 2009
Be Mo Like a Brandverb?
There is a new bank in town, or at least new billboard advertising for a bank I haven’t noticed before now — by the way, I like the color scheme. The logo reminded me of another, at least from a distance, albeit for different services.
Putting that issue aside, there are a couple…
A Trademark Spinning Out of Control?
With the upcoming 2012 presidential election, this is the time during our American political cycle where spinning is almost a sport — at least an expected activity. Puns intended, as you’ll see.
Over the last several years, I’ve heard my wife speak about “spinning classes” at a local health club (mind you, not at …
I’ll have to say, I really enjoyed Aaron Keller’s guest post from yesterday. In addition to the valuable insights he provided, it got me thinking about some perhaps unrelated, but parallel topics of likely interest to legal and marketing types.
Aaron wrote about the importance of a brand being honest with itself and others. He expressed the…
Webinar: Hot Marketing Topics with Trademark & Legal Implications
Last week I had the distinct pleasure of participating in a ninety-minute webinar with my good friend, frequent and eloquent guest-blogger on DuetsBlog — Aaron Keller of Capsule — complete with some friendly banter on the following: "Hot Marketing Topics with Trademark and Legal Implications."
Minnesota Continuing Legal Education has generously provided a link where the webinar can be viewed in its entirety, here.
Visa Branding: A Combined Alpha & Brand Verbing Alert
We have been following the truncation trend to single-letter branding symbols for some time now.
Visa appears to be heading in this direction with the relatively new V logo:
Based on trademark filings at the USPTO, it appears Visa began using this single-letter V logo by itself back in 2008 with the launch of…
Riding the Brandverb Wagon Without a Seat Belt
I heard a radio spot the other day for Milwaukee, Wisconsin-based department store retailer Kohl’s:
"The More You Know, The More You Kohl’s."
Apparently not a new example of brandverbing, yet it continues, despite the ridicule of being called "The Absolute DUMBEST Slogan Ever," enduring grammatical criticism from at least one…
This is How You Verb Your Brand
Recovering from a nasty bout of walking pneumonia over the last couple of days, I probably spent more time (at least, mindless time) in front of the television than the last several months combined.
One thing that caught my eye during a brief and surprisingly mindful moment while I suffered was another brand to recently jump on the brandverb…