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Tag Archives: Celebrities

Tiger Traded for Candy?

Posted in Advertising, Branding, Food, Goodwill, Guest Bloggers, Marketing

Recently capturing this Accenture billboard in the Minneapolis airport, I couldn’t help but be struck by how far the Accenture brand has moved from its previously prized spokesperson and celebrity Tiger Woods, apparently just in time for Tiger’s recent rebound on the golf course — I’ll refrain from calling it a comeback. I’m not sure where his… Continue Reading

It’s All About the (Personal) Branding

Posted in Marketing

— Laura Gutierrez Whether you believe in personal branding or not, there is some truth to the fact that how you portray yourself off- and on-line is extremely important. Call it “personal branding” or online reputation…whatever you want, as long as you monitor it and shape it in the way you’d like. A major component… Continue Reading

Permission to Exploit Jennifer Aniston’s Right of Publicity?

Posted in Advertising, Agreements, Contracts, Marketing

It is probably safe to assume that Channel 45 obtained permission to use Jennifer Aniston’s likeness and exploit her right of publicity in promoting viewership of syndicated Friends television programs. That’s a deal where everyone appears to win, Channel 45, viewers, advertisers, Aniston, and the other Friends cast members who share in the syndication royalties along with Ms. Aniston…. Continue Reading

The Roar of Tiger Woods in Branding

Posted in Advertising, Agreements, Branding, Contracts, Guest Bloggers, Marketing

The impact of the Tiger Woods scandal in branding can be viewed from two different perspectives. The first perspective comes from the point of view of the companies that paid Woods to endorse their products. The second perspective is how the personal brand of Tiger Woods will be impacted as the smoke clears from this… Continue Reading

Don’t Expect This to Have Tiger by the Tail…

Posted in Advertising, Agreements, Branding, Contracts, Guest Bloggers, Marketing

  Tiger Woods’ scandal proves once again that celebrity gossip mongering is a blood sport. The bigger the celebrity, the more the blood will flow. In Tiger’s case, he can open up a blood bank. Though it’s unlikely to reach the insanity that was unleashed when Michael Jackson died last summer, it will take the… Continue Reading

Let’s Play “Truth or Consequences”: The New FTC Guides for Endorsements & Testimonials Bring Truth a Little Bit Closer

Posted in Guest Bloggers

We all would agree that “As Seen on TV” is one of the great brands of all time. The brilliant marketeers behind it recognized the extraordinary power of television – people believe as true what they see on TV. Why that is I’m sure has been the subject of enumerable studies; after all it defines who… Continue Reading