Shelter in place has delivered attention to meal delivery, prepared food delivery, contactless delivery, not to mention DIY food products, so this Kraft television commercial led me to explore if there may be a trademark story in this brand:
Upon first seeing the ad for Kraft’s Just Crack an EGG breakfast
Some commands support trademark ownership (Just Do It), and others don’t.
As you know, I’m not a fan of the USPTO’s trend toward informational refusals, especially when the “evidence” more supports a mere descriptiveness refusal.
Having said that, this RENT ME informational command screams incapable:
Rent Me caught my eye,
When thinking about brands comprising religious matter, I think of EZEKIEL 4:9.
The EZEKIEL 4:9 brand has been registered as a trademark for bread since 1990.
The brand owner had to clear some chaff from the Principal Register to do so, threshing this EZEKIEL as abandoned, and gaining this EZEKIEL by assignment.
It presently
Let’s all hope that the Supplemental Trademark Register is not on the death watch.
It appears though to be on life support, at times, and especially with the USPTO’s heightened focus on “merely informational” matter, including laudatory messages.
This is a common basis for registration refusal nowadays: “Merely informational matter fails to function as a
A local real estate agent has argued that the above design is unique enough to make the SOLD! designation distinctive and registrable as a service mark for “information in the field of real estate and real estate services,” among other goods and services. The USPTO wasn’t sold on the idea, but not
We’ve been down this road before, some themes intersect, and trademark value is filtered out:
The intersecting themes on tap for the day are: Zero, Branding, Trademarks, and Loss of Rights.
ZEROWATER is a perfectly suggestive, inherently distinctive, and federally-registered trademark with “incontestable” status as a source-identifier for “water filtering units
As I’ve been known to do long before now, this past weekend I found myself gazing intently, this time, into the front label and back copy on this S. Pellegrino sparkling natural mineral water bottle:
Putting aside the question of the shiny red star logo, which we already have bloviated about, here,
Two businesses in Indiana are squaring off in a trademark lawsuit over the right to use the term Square Donuts for…well, square-shaped donuts.
Back in 2005, Square Donuts, a cafe with four locations in Indiana, sent a letter to Family Express (a convenience store chain with 70 locations in Indiana), demanding that Family Express
It is frequently becoming more and more difficult to remember all the topics we’ve covered here over the last — almost — nine years. A recent Snickers end cap display jogged my memory:
Turns out, eight months into this little adventure we call DuetsBlog, I wrote a blog post called Delicious Trademarks: Candy Bar Cross-Section
-Wes Anderson, Attorney
Exult, lovers of autumn and decorative gourds – the air is crisp and the leaves are changing. And, in the treasured annual tradition, this week marked the release of Starbucks’ Pumpkin Spice Latte – or PSL® as they may prefer to call it.
In the spirit of the season, I sought to