The importance of “storytelling” seems to be the buzzword lately when it comes to branding communications and decisions. For example, last August Branding Strategy Insider wrote that “Brands Must Master the Art of Storytelling,” and just last week it wrote twice on the subject, about “Shared Values in Brand Storytelling” and

It is with great sorrow that we bid farewell to Karen Brennan, who is moving on to greener in-house pastures, as Corporate IP Counsel with United Health Group. Having said that, we fully recognize it is a wonderful and significant opportunity for Karen, so we wish her the very best in her new position.

We will miss Karen’s significant accomplishments and contributions to our group over the years, and I’m sure readers will miss the smart, interesting and clever DuetsBlog posts we have all come to expect from Karen over the last two years.

Here are a few of my personal favorites from Karen:

We remain hopeful that our farewell to Karen is only temporary and partial, at least as a contributing author on DuetsBlog, since we have asked and Karen is hoping to appear as a guest blogger from time to time, when time and other kinds of important things permit.

So that Karen’s clever DuetsBlog bio is not lost into cyberspace as we transfer her likeness and posts from the sidebar and move them to the guest blogger tag, we have reproduced her original bio below the jump.


Continue Reading

The Intellectual Property Owners Association (IPO) submitted its comments last Friday in response to the USPTO’s recent invitation for input on whether “trademark bullying” is a problem.

In response to the USPTO’s key question “Do you think trademark ‘bullies’ are currently a problem for trademark owners, and if so, how significant is the

–Sharon Armstrong, Attorney

A recent post on the Freakonomics blog at the New York Times combined two of my favorite things in life – intellectual property and cocktails. “The Creative Cocktail” specifically discusses the creativity to be found in the new cocktail scene – including bars designed like prohibition-era speakeasies, farm-fresh ingredients, artisanal details in