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Tag Archives: Logos

Striking The Pose of Differentiation?

Posted in Branding, Dilution, Famous Marks, Marketing, Sight, Trademarks

As you’ll see, I’m no equestrian (nor equine expert for that matter), but given the non-verbal logos shown above, are you able to tell what company operates a fleet of these semi tractor-trailers? Does the color of the horse help? Horse breed? The direction it is facing? How about its pose? Some possible considerations and the answer below the jump.

An Ounce of Prevention is Worth a Pound of Cure

Posted in Almost Advice, Trademarks

The importance of logos in branding has been discussed in detail. Although words are generally thought of as the most dominant portion of a trademark because they are spoken by consumers, the logos themselves convey equally powerful and important messages. Which is why this element in the overall branding strategy should be cleared by trademark counsel prior… Continue Reading