In case you’re wondering, this design is a federally-registered non-verbal trademark. The owner identified it as a "Miscellaneous Design," without further detail or description (since it predated the more rigorous rules on supplying the Trademark Office with an accurate and detailed description of the mark). The U.S. Trademark Office assigned to this design mark Design Code 24.15.25 ("other arrows") and in… Continue Reading
As you’ll see, I’m no equestrian (nor equine expert for that matter), but given the non-verbal logos shown above, are you able to tell what company operates a fleet of these semi tractor-trailers? Does the color of the horse help? Horse breed? The direction it is facing? How about its pose? Some possible considerations and the answer below the jump.
What does this image signify to you? For full credit, please answer the question before peeking back at Dan’s popular post called "I See Blue Ovals."
The importance of logos in branding has been discussed in detail. Although words are generally thought of as the most dominant portion of a trademark because they are spoken by consumers, the logos themselves convey equally powerful and important messages. Which is why this element in the overall branding strategy should be cleared by trademark counsel prior… Continue Reading