– Debbie Laskey, MBA
In today’s crowded marketplace, how do brands stand out? How do they get as much positive brand awareness and exposure as possible without spending more than their marketing budgets allow? In addition to providing excellent customer service and creating amazing customer experiences, one way is to add co-branding to the
The well-known, if not famous, Harley-Davidson logo is on the left below, but what is on the right?
Might Harley-Davidson also be in the business of renting storage garage units for motorcycles among other outdoor toys? I doubt it.
It looks like Harley-Davidson is involved in the rental of motorcycles, but that’s all
– Nick Olson; Summer Associate; Paul, Weiss, Rifkind, Wharton & Garrison LLP
In 1971, an assistant professor at Portland State University was trying to get his start-up company, then called “Blue Ribbon Sports,” up off the ground. While teaching a class on accounting, the professor noticed one of his students—Carolyn Davidson—had a gift for design,
A recent road trip in Texas flagged this roadside sign, depicting a likely famous non-verbal logo, standing all alone:
So, I dug up this little gem from our archives to refresh my memory on what I had said about it before: Which Non-Verbal Logo Doesn’t Belong?
Admittedly, I was skeptical about Starbucks’ move to
Not every day does the United States Supreme Court weigh in on a topic impacting the trademark world, but it did so yesterday in Already, LLC v. Nike, Inc., a case illustrating what can happen when a trademark plaintiff wants to pull the plug and end the lawsuit it started in a walkaway (or
Knowing how Adidas (or should I say, adidas) jealously guards its three stripe design on shoes, and is notorious for protecting against not only three, but two and four stripe buffers as well, my eyes were drawn to this display of Nike Shox sport shoes at our local Finish Line retail store.
Seth Godin seems to suggest the most important element of a slogan is living up to the inherent promise in it — the underlying story of the brand.
I suppose that is hard to dispute; a catchy set of words that isn’t true to the brand doesn’t help, instead the noticeable disconnect probably hurts the
–Catlan McCurdy, Attorney
Bored one evening in college and watching re-runs of Seinfeld, a friend and I devised what we thought to be a pretty ingenious game. Be the first to correctly guess the brand behind the commercial and ye shall be declared the winner. Loser drinks. Before you start judging, just remember that
The current series of advertising billboards from Allianz — an international financial services company, with its parent company headquartered in Munich, Germany — are really wonderful, and their creativity inspired this post about brand name pronunciation. Here is one billboard example I recently captured in Minneapolis with my iPad, to the left.
How we pronounce
Last month William Lozito, over at Name Wire: The Product Naming Blog, reported on Twitter’s new bird logo, and the multitude of don’ts associated with the launch of it.
Having so many don’ts seems a bit contrary to Twitter’s prior rather lax or laissez-faire approach to