Collaborations in Creativity & the Law ®
A few weeks ago, a Mexican restaurant in Fort Collins, Colorado, named “Dam Good Tacos,” agreed to change its name based on a settlement in a trademark dispute with another Mexican restaurant, Torchy’s Tacos.
Torchy’s Tacos owns a federal trademark registration for the mark “DAMN GOOD TACOS” (Reg. No. 4835497) for restaurant services. After…
-Mark Prus, Principal, NameFlash Name Development
I was largely unimpressed with the crop of Super Bowl ads this year. It seemed to me that advertisers have chased “form over function” and have forgotten that when you spend $5 million for a 30-second ad you should probably sell some product to offset that cost. There were…
– Jason Sprenger – President, Game Changer Communications
Last month, my firm (Game Changer Communications) celebrated its four-year anniversary. As I often do at times like that, I reflected on a lot of things about my business – successes, challenges, key milestones and more. This particular anniversary also got me thinking about the…
– Jason Sprenger – President, Game Changer Communications
There’s a simple truism in sales: in order to get what you want, you must first ask for it. Think about it – most of us can’t read minds, and often times others just aren’t thinking the same way or about the same things you are. No…
– Jason Sprenger – President, Game Changer Communications
“Ummm…you’re those people who get their clients in the newspaper?”
“Oh yeah, you guys throw some great parties!”
“You’re the pros who people call when they’re in trouble and they need to make it all go away.”
“Huh? You do advertising, right?”
Believe it or not, these…
– James E. Lukaszewski, ABC, Fellow IABC, APR, Fellow PRSA, PRSA BEPS Emeritus
If you are an attorney, work with or have attorneys in litigation, here’s an interesting, relevant, recent story you can relate to. This is also a story about leadership.
A couple months ago, I was asked by a local religious organization…
Last week the NFL franchise that plays football near — but not in — our Nation’s Capital, was dealt another significant legal and public relations blow that would have any rational brand owner working overtime on its re-branding efforts.
Professor Christine Haight Farley, at American University’s Washington College of Law, summarizes the Amanda Blackhorse…
That was the substance of my talk last Friday in St. Louis at the Public Relations Society of America’s 2015 Midwest District Conference. A great conference, lots of talent in the house.
One of the attendees had very high praise, remarking afterwards that it was “the best presentation on IP” she has experienced —…
– Mark Prus, Principal, NameFlash
I’m often asked by companies if they should change the name of a product, service or even the company itself. Here is my shortlist of 10 really good reasons to change your name:
…
– Debbie Laskey, MBA
There is an often-overlooked aspect of marketing that can be considered a distant relative. Public relations, also referred to as PR, is this sometimes forgotten but very important component of marketing promotions. At its core, PR can be defined as managing a brand’s image and reputation, but it touches all…