Some commands support trademark ownership (Just Do It), and others don’t.
As you know, I’m not a fan of the USPTO’s trend toward informational refusals, especially when the “evidence” more supports a mere descriptiveness refusal.
Having said that, this RENT ME informational command screams incapable:
Rent Me caught my eye,
Cause and effect is difficult to establish when all the relevant facts have not been assembled.
We certainly don’t claim to have all of them here, with Rosland Capital’s current TV commercial.
But, it was easy to wonder about timing, after noticing William Devane’s omission of the previous “What’s in Your Safe?” tagline in favor
By now, you’re familiar with my enjoyment in capturing and sharing new billboard signage that hits the streets of the Twin Cities. Question, what tagline might have inspired this one?
Was the Minnesota Renaissance Festival inspired by Nike’s famous “Just Do It” tagline?
Almost four years ago now, we noted — in this gem from
First things first: Happy 4th of July, Dear Readers!
That was a pretty honest, simple, genuine, transparent, straightforward, to the point, not belaboring at all, under any circumstances, my most sincere wishes to our dear readers, agree?
Now contrast the original well wishes with the elaborate description of them, the latter being anything but short
Last year, in my post entitled What’s in Your Wallet, a Cafe?, I had this to say about the iconic Capital One tagline:
“Since 2000, Capital One Financial — the nation’s largest direct bank — has been promoting its credit card services by asking What’s in Your Wallet? Three years later it began promoting
Since 2000, Capital One Financial — the nation’s largest direct bank — has been promoting its credit card services by asking What’s in Your Wallet? Three years later it began promoting banking and other financial services using the same iconic tagline, slogan, and question. By 2011, it had achieved so much traction that What’s in
What best describes your work? Inexpensive? Cost effective? Robotic? Low budget? High volume?
Or, do you deliver excellence — unique, distinctive, valuable, sculpted, tailored, and handmade solutions with your wealth of professional skill and expertise?
If your main focus is on delivering the lowest possible cost, you best be selling a commodity.
Creating and protecting
Seth Godin seems to suggest the most important element of a slogan is living up to the inherent promise in it — the underlying story of the brand.
I suppose that is hard to dispute; a catchy set of words that isn’t true to the brand doesn’t help, instead the noticeable disconnect probably hurts the
Dan sees blue ovals, I see and enjoy branding irony — especially irony that appears unintended.
Take the example to the right, an ad for EagleBank, a community bank operating in the Washington, D.C. area.
While mingling with more than 9,000 other trademark lawyers from around the world who have descended upon
Eating more isn’t necessarily a bad thing. Yeah, I saw the documentary Super Size Me; admittedly, I haven’t viewed certain fast food the same way since, but it all depends on what it is you’re eating, right? Common sense dictates that if it’s good for us, we should eat more of it. Indeed,