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Tag Archives: Tagline

Rosland Drops “What’s in Your Safe” Tagline?

Posted in Advertising, Articles, Branding, Marketing, Television, Trademarks, USPTO

Cause and effect is difficult to establish when all the relevant facts have not been assembled. We certainly don’t claim to have all of them here, with Rosland Capital’s current TV commercial. But, it was easy to wonder about timing, after noticing William Devane’s omission of the previous “What’s in Your Safe?” tagline in favor of “Are You Safe?” — especially given… Continue Reading

Joust Do It? A New Form of Nike Battle Cry?

Posted in Advertising, Articles, Branding, Famous Marks, Marketing, Trademarks, TTAB, USPTO

By now, you’re familiar with my enjoyment in capturing and sharing new billboard signage that hits the streets of the Twin Cities. Question, what tagline might have inspired this one? Was the Minnesota Renaissance Festival inspired by Nike’s famous “Just Do It” tagline? Almost four years ago now, we noted — in this gem from… Continue Reading

KIND Taglines: About Owning Your Ad Copy?

Posted in Articles, Branding, Food, Marketing, Mixed Bag of Nuts, Trademarks, USPTO

First things first: Happy 4th of July, Dear Readers! That was a pretty honest, simple, genuine, transparent, straightforward, to the point, not belaboring at all, under any circumstances, my most sincere wishes to our dear readers, agree? Now contrast the original well wishes with the elaborate description of them, the latter being anything but short… Continue Reading

What’s in Your Tagline, a Strong Trademark?

Posted in Advertising, Articles, Branding, Marketing, Television, Trademark Bullying, Trademarks

Last year, in my post entitled What’s in Your Wallet, a Cafe?, I had this to say about the iconic Capital One tagline: “Since 2000, Capital One Financial — the nation’s largest direct bank — has been promoting its credit card services by asking What’s in Your Wallet? Three years later it began promoting banking and other financial… Continue Reading

What’s In Your Wallet, a Cafe?

Posted in Articles, Branding, Famous Marks, Food, Marketing, Trademarks, USPTO

Since 2000, Capital One Financial — the nation’s largest direct bank — has been promoting its credit card services by asking What’s in Your Wallet? Three years later it began promoting banking and other financial services using the same iconic tagline, slogan, and question. By 2011, it had achieved so much traction that What’s in Your Wallet? was inducted into the… Continue Reading

Handcrafted Intellectual Property in 2014

Posted in Articles, Branding, Food, Marketing, Trademarks

What best describes your work? Inexpensive? Cost effective? Robotic? Low budget? High volume? Or, do you deliver excellence — unique, distinctive, valuable, sculpted, tailored, and handmade  solutions with your wealth of professional skill and expertise? If your main focus is on delivering the lowest possible cost, you best be selling a commodity. Creating and protecting valuable intellectual property… Continue Reading

Chick-fil-A’s “Eat More” Stealth USPTO Trademark Enforcement Strategy Succeeds

Posted in Advertising, Articles, Branding, Dilution, Famous Marks, Food, Infringement, Marketing, Trademarks, TTAB, USPTO

Eating more isn’t necessarily a bad thing. Yeah, I saw the documentary Super Size Me; admittedly, I haven’t viewed certain fast food the same way since, but it all depends on what it is you’re eating, right? Common sense dictates that if it’s good for us, we should eat more of it. Indeed, Lexi Petronis of Glamour writes… Continue Reading

Effective Taglines, Can They Include the Brand Name?

Posted in Branding, Marketing, Trademarks

The Blake Project did a nice post yesterday on their Branding Strategy Insider blog, sharing insights about effective taglines that “communicate the brand’s ‘unique value proposition’ powerfully, succinctly, and memorably,” I’d encourage you to check it out, here. I couldn’t help but notice there was only one fast food restaurant tagline on their list of “effective”… Continue Reading

The Galleria of Retail Jewelry Store Taglines

Posted in Advertising, Branding, Goodwill, Marketing, Television, Trademarks

 On this Valentine’s Day, after enduring weeks of the same endless running of national retail jewelry chain advertising, leading up to this annually celebrated day of love and affection, I thought it might be fitting to try a few retail jewelry store taglines on for size and examine — at least from a trademark perspective — their protect-ability and likely placement on the… Continue Reading

Tripartite Branding Trouble: The Name is Suk?

Posted in Advertising, Branding, Goodwill, Marketing, Trademarks

"The name is Bond, James Bond," said Sean Connery, Roger Moore, and Daniel Craig, among others, countless times in film, as part of the famous 007 series. An ideal name for a secret agent. A name and line not easily forgotten, as brands and taglines should be. And then, there are some names you’d like to forget, but can’t, especially if… Continue Reading

Save Big What? Where?

Posted in Advertising, Branding, Keyword Ads, Marketing, Search Engines, Trademarks

Seeing this Cartridge World vehicle bumper led me to wonder, is it possible to save anything big besides money? And, not to worry, I didn’t snap the photo, I was doing the driving. The www.savebig.com website doesn’t seem to offer any help answering my question. According to a more complete Cartridge World slogan, what ever it is you… Continue Reading

Uniform Look-For Advertising?

Posted in Advertising, Branding, Look-For Ads, Marketing, Non-Traditional Trademarks, Trademarks

Spring is in the air (at least here in Minneapolis) and so are some fresh examples of look-for advertising that actually avoid the use of those straitjacket words. As we have discussed before, look-for advertising is a powerful tool in developing non-traditional trademark rights in subject matter such as single color marks. Dan discussed it here, in… Continue Reading

Another Marketing Pitfall: How to Crush a Smashing Brand Name & Trademark

Posted in Advertising, Branding, Food, Genericide, Loss of Rights, Marketing, Trademarks

Last week we blogged about the dreaded D-Word and how some marketers unwittingly undermine trademark rights in a brand name by explaining that the name "describes" or is "descriptive" of the goods or services sold under the brand. We also have blogged about the danger of "taking a suggestive name, mark, or tag-line, and using it descriptively in… Continue Reading

Lion’s Tap Reaches “Mutually Beneficial” Settlement with McDonalds

Posted in Advertising, Branding, Dilution, Famous Marks, Food, Infringement, Law Suits, Marketing, Trademarks

A couple of hours ago Kare 11 News in Minneapolis reported "Lions Tap wins settlement with McDonalds." Absolutely no details about the settlement were provided, so it’s hard to understand how Kare 11 is able to pronounce this as a "win" for Lion’s Tap over McDonalds, although it certainly plays into the seductive David and Goliath theme of… Continue Reading

Who’s Your Patty? or Where’s Who’s Your Patty?

Posted in Advertising, Branding, Dilution, Domain Names, Food, Infringement, Law Suits, Marketing, Trademarks

As promised, here are some additional thoughts (beyond the very frank and practical non-legal advice already shared by Jason Voiovich) about Lion’s Tap’s trademark infringement case against McDonald’s over the "Who’s Your Patty?" slogan. Here’s the multi-million dollar question: What did McDonald’s know and when did they know it? Those are questions likely to get a lot of… Continue Reading

Lion’s Tap Shouldn’t Have Sued. At Least Not So Soon.

Posted in Advertising, Almost Advice, Branding, Food, Guest Bloggers, Infringement, Law Suits, Marketing, Trademarks

A brief study in how the Lion’s Tap could have had its burger and eaten it too. I have to say, in the interest of full disclosure, I have an irrational love for the Lion’s Tap. Ever since I worked in Eden Prairie back in the 1990s, I’ve been hooked. Fast forward the better part of… Continue Reading

All About Taglines and Advertising Slogans: Who’s Your Patty Anyway?

Posted in Advertising, Branding, Dilution, Famous Marks, Food, Infringement, Law Suits, Marketing, Trademarks

Taglines and advertising slogans can be wonderful branding and marketing tools, but I’m thinking (not Arby’s, by the way) that McDonald’s is probably not thinkin’ that its (likely) famous I’m lovin’ it tagline accurately describes its taste for the federal trademark infringement lawsuit that Twin Cities-based Lion’s Tap recently slapped on McDonald’s for its whopper of an advertising campaign — promoting its new Angus… Continue Reading