-Wes Anderson, Attorney
As the hustle and bustle of the INTA 2016 Annual Meeting drew to a close yesterday, I reflected on the session “#HASHTAGS #EverythingYouNeedToKnow” from Tuesday. It seems trademark protection may not (yet) fit comfortably into the hashtag world.
DuetsBlog previously provided a helpful tutorial on the nuts and bolts of
Ylvis, the Norwegian music/comedy duo, recently revealed the secret of the fox to more than a hundred and twenty-three million viewers on YouTube (as of this posting), answering the vexing question: What does the fox say?
Not surprisingly, given this wide-spread attention, an individual apparently unconnected to Ylvis already has filed an intent-to-use trademark
Oreo consistently receives media attention and accolades for their use of non-traditional media. They have created numerous memorable advertising moments through their twitter account. The stand out is of course their Super Bowl power outage tweet:
The ad was widely regarded as one of the best of the Super Bowl, even though it cost zero
VW continues to live up to its "Drivers Wanted" tagline. Most recently, however, it appears focused on planning for the future, planting the seeds of interest with, and on winning over, those who don’t yet have a license to operate a motor vehicle. As far as I can tell, it appears to be a smart move.
Probably my favorite
A few years ago, the world was introduced to arguably the creepiest fast food mascot of all time: The King. For many of us, this introduction came courtesy of a frightening commercial suggesting that we "Wake Up With The King." Over the following years, TK expanded his popularity. He went from our
— Karen Brennan, Attorney
Earlier this week, while walking through the sky-way in downtown Minneapolis, I saw three people dressed in neon green bodysuits from head to toe. The green men were just milling around with people in line to catch a bus during the evening rush hour. I automatically thought it was a viral
–Dan Kelly, Attorney
Do you recognize this logo?
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Does it make you hungry? Ok, maybe not.
Let’s try some word associations instead. I’ll list some words, and you just shout out the first thing that comes to mind for each one:
CHEWNIVERSITY
CHOMPENSATION
SATISFLYING
ANTIHUNGERESTABLISHMENTARIANISM
How’d you do? The answer to this mystery is after the jump . . .
Continue Reading One Way to Establish a Non-Traditional Trademark