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I’m Saying, I’m Down with the I’MN Slogan

Posted in Advertising, Articles, Branding, Marketing, Trademarks

Love the new Minnesota State Lottery advertising slogan: I’MN. Or, as one of my college age sons often says, when he’s in agreement with someone’s idea or proposal, I’m down.

The lottery slogan cleverly plays off the affirmative and adoptive slang phrase “I’m in” (i.e., “Count me in”) — it also plays off the MN abbreviation for Minnesota. Congrats, Periscope.

How long before we start to see brand owners saying “count me in” when it comes to using the similar meaning “I’m down” phrase as a meaningful adoptive rally cry for action?

Maybe a more direct and hip version of Apple’s I’m a Mac campaign? Or, is the I’m Down phrase, simply too confusing (and assumed negative) across the general consuming public?

Dear readers and especially our beloved marketing types, who’s down for sharing their wisdom on the subject?