Love the new Minnesota State Lottery advertising slogan: I’MN. Or, as one of my college age sons often says, when he’s in agreement with someone’s idea or proposal, I’m down.
The lottery slogan cleverly plays off the affirmative and adoptive slang phrase “I’m in” (i.e., “Count me in”) — it also
There’s no place like home. Just be careful where and how you say it.
It is common knowledge among lawyers that copyright protection does not normally extend to titles, words, or short phrases. Movies, politicians, and our family and friends constantly quote books, movies, and famous politicians, actors, and others. From a trademark perspective, we
Sometimes if you blink you can miss a trademark infringement suit from beginning to end. Well, ok, that’s probably a slight exaggeration.
In case you missed the news reports from June, Accenture sued rival Deloitte for trademark infringement, asserting that Deloitte’s use of the slogan HIGH PERFORMANCE.AMPLIFIED. infringed on Accenture’s prior federally-registered rights in
-Dave Taylor, Owner, Taylor Brand Group
Dear Avis,
50 years is a long time to sustain a slogan. Imagine the cultural change it has to navigate. Just look at the changes in the rental car industry since 1962. Yet your recently retired slogan, We Try Harder, survived and at least kept you in the number
Seth Godin seems to suggest the most important element of a slogan is living up to the inherent promise in it — the underlying story of the brand.
I suppose that is hard to dispute; a catchy set of words that isn’t true to the brand doesn’t help, instead the noticeable disconnect probably hurts the
It is not a secret (recipe or otherwise) that Kentucky Fried Chicken became KFC to more easily (through truncation in branding) communicate an expanded menu and a healthier approach to fast food. We’ve even wondered whether KFC eventually may bow to an image of the Colonel with no words, as a non-verbal
—Nick Olson, Student at University of Pennsylvania Law School and Wharton School
When my classmates find out I studied poetry in college, their typical reaction is, “Oh, so THAT’S how you wound up in law school!” And, in fact, studying poetry really did lead me to studying law and business – not because
On this Valentine’s Day, after enduring weeks of the same endless running of national retail jewelry chain advertising, leading up to this annually celebrated day of love and affection, I thought it might be fitting to try a few retail jewelry store taglines on for size and examine — at least from a trademark perspective — their protect-ability and likely placement on
—Nancy Friedman, Chief Wordworker at Wordworking; and author of Fritinancy
“All the good ones are taken!”
Without fail, that’s the lament I hear most frequently from my naming clients. They’re not complaining about legally available trademarks—they’re talking about Internet domains. They want short ones: five letters would be nice. (Uh-huh.) They want
Seeing this Cartridge World vehicle bumper led me to wonder, is it possible to save anything big besides money? And, not to worry, I didn’t snap the photo, I was doing the driving.
The www.savebig.com website doesn’t seem to offer any help answering my question.
According to a more complete Cartridge World slogan, what ever it is you