You’re probably familiar with the song “It’s Five O’Clock Somewhere” by Jimmy Buffet and Alan Jackson. It was the number one country single of the year back in 2003. A few years later, Jimmy Buffet submitted several trademark applications based on the song, which are now registered, including for example, IT’S FIVE O’CLOCK
October 2017
The Long and Short of Good Ads
–James Mahoney, Razor’s Edge Communications
Recent travel on Aer Lingus and a perusal of The Boston Sunday Globe brought two very good ads to my attention.
The first, which ran in the Aer Lingus on-board magazine, is a terrific marriage of great concept and excellent execution plus situational relevance: you’re on a plane on your…
What Are You Thinking, Coke Zero?

The above advertising billboard is plastered all over the Twin Cities at the moment, and it got me thinking, so here I am, once again, writing about Coke Zero, remember this can?

Coke obtained a favorable decision from the TTAB early last year, ruling that ZERO is not generic for…
“Hook and Loop” Meet Chutes and Ladders
Nearly everyone in the IP community is talking about the hilarious viral Velcro music video released last week. Hat tip to Patently-O, Martha, and Brett. The “behind the scenes” video is here.

We’ve spoken before about nervous trademark types, behind the scenes doing their level best, and taking…
