The above advertising billboard is plastered all over the Twin Cities at the moment, and it got me thinking, so here I am, once again, writing about Coke Zero, remember this can?
Coke obtained a favorable decision from the TTAB early last year, ruling that ZERO is not generic for
–James Mahoney, Razor’s Edge Communications
As I perused The New York Times on Sunday Aug. 20th, Chiquita Banana burst forth amid all the brouhaha reporting with a full page of the best ad I’ve seen in a long time.
I feel sorry for those who missed it, because most of us can use
A brief update on my post a few months ago about the new NHL team based in Las Vegas, scheduled to begin play in October 2017. As I discussed in my post, the team created some publicity by revealing only part of the team name a few months ago, the “Las Vegas [Something] Knights.” The
– Jason Voiovich, Chief Customer Officer, Logic PD
It’s not a new reality show. Let’s take that off the table straight away. That said, one could be forgiven this year (of all years) for imagining a scenario in which retired basketball great Kobe Bryant teamed up with not-so-retired real estate sort-of great Donald Trump to
It is no wonder that two companies manufacturing detergents would want to use the word “clean” for their products and brand. The Dial Corporation (“Dial”) owns the federally registered trademark PURECLEAN that it used to market its PUREX detergents. To protects its mark, Dial sued the Procter & Gamble Company (“P&G”) to enjoin it from
Trucking and delivery companies have some of the most entertaining slogans out there. Next time you’re on an interstate road trip, keep your eye on semis as you pass them, and you’ll be entertained…if your sense of humor is as dry as mine.
While I am committed to DuetsBlog, I have chosen
– Aaron Keller, Managing Principal, Capsule
In a recent meeting, someone dropped a forecast on the table stating that Google was on track, in five years, to become the world’s first trillion dollar company (currently they are $382 B). This is built on a virtual monopoly in the area of online advertising and now
– Susan Hopp, Partner, 45 Degrees/Minneapolis
I recently stopped at Shuang Hur Oriental Market (my go-to store for Vietnamese coffee) on Nicollet Avenue in Minneapolis, and came away with an interesting branding experience.
As I passed the fresh meat counter with pork hooves and other un-named animal parts, I was reminded that I’m not their primary target audience – I like that – but I always feel welcome and I know the younger staff speaks English. I trust the store.
On the way out, my eye caught an entire aisle of instant ramen noodle soups! Wow. I had never even tried one and now here were literally hundreds of options from China, Thailand, South Korea, and more. I thought this could be the place to find an authentic product with the best texture and taste.
Well, I quickly realized this might not be a quick grab and go because I had nothing to base my selection on. This is something that does not usually happen in America. We live in a highly advertised and branded world and since we grow up immersed in this culture, we naturally know how things relate to each other. So it was interesting and surprising and, yes, a bit frustrating to walk into an environment where I see that products are indeed highly branded, based on something each company feels is important, but the brands didn’t mean anything to me. I was not emotionally connected to any of them.Continue Reading Trying Something New
– David Mitchel, Director of Marketing – Distribion, Inc.
During the recent LIMRA-LOMA Social Media Conference for Financial Services, one of the key points that keynote speaker Gary Vaynerchuk made was that marketers & salespeople ruin everything. “Ruin everything” is a subjective phrase, and was meant in terms of various marketing channels. Is he right?
– Debbie Laskey, MBA
In today’s crowded marketplace, how do brands stand out? How do they get as much positive brand awareness and exposure as possible without spending more than their marketing budgets allow? In addition to providing excellent customer service and creating amazing customer experiences, one way is to add co-branding to the